【正文】 員會保持密切地溝通，連續(xù) 6 周每天都碰頭 2 次，以隨時解決危機發(fā)展過程中出現(xiàn)的形形色色的問題。高規(guī)格組織機構(gòu)的設(shè)置為強生危機處理提供了權(quán)威的組織保障。 其次，要充分利用媒體掌握輿論的主動權(quán)。媒體對企業(yè)的重要性可想而知。在企業(yè)危機管理中，企業(yè)充分地利用媒體，掌握輿論的主導(dǎo)權(quán)至關(guān)重要。良好的輿論聲譽不是瞬 13 間建立起來的，而是點 滴積累而成。強生公司在危機處理過程中與媒體保持著充分的合作。 在企業(yè)危機處理中，企業(yè)履行社會責(zé)任，把消費者的利益放在首位是企業(yè)必須要秉持的立場。這些補救措施收到了良好的效果， 在此之后，強生公司進行為期 7 周的調(diào)查，其中包括約 7000 次的直接詢問。由此可見，公司在消費者心目中的形象已逐步得以恢復(fù)。沒有人喜歡危機，但危機無處不在。迅速作出適當反應(yīng)，及時采取補救措施，并主動的，有意識的以該事件為契機，變壞事為好事，因勢 利導(dǎo)，借題發(fā)揮。企業(yè)要獲得真正的成功，除了有運營企業(yè)的卓越能力之外，還必須有高度的 14 危機意識以及危機管理能力。正如人們所說：“一個優(yōu)秀的企業(yè)越是在危急的時刻，越能顯示出它的綜合實力和整體素質(zhì)。當今時代，企業(yè)面臨的競爭形勢日趨激烈，所處的環(huán)境日趨復(fù)雜，危機處理已成為企業(yè)健康、持續(xù)發(fā)展不可或缺的重要能力，完善危機管理機制，不斷提升處理危機能力是企業(yè)持續(xù)發(fā)展的重要保障。 ②余明陽：《公共關(guān)系策劃學(xué)》，首都貿(mào)易大學(xué)出版社 2021年版，第 331頁 。奧古斯?。骸段C管理》，中國人民大學(xué)出版社 2021年版，第 42 頁 。 ⑤任正臣：《公關(guān)關(guān)系學(xué)》，北京大學(xué)出版社 2021 年版， 第209 頁 。 15 ⑦居延安：《公關(guān)關(guān)系學(xué)》，復(fù)旦大學(xué)出版社 2021 年版， 第374 頁 。 ⑨曾朝輝：《企業(yè)如何進行危機公關(guān)》，選自《公關(guān)世界》 2021年 。 北京， 中國經(jīng)濟出版社 ,2021。福建， 廈門大學(xué)出版社，2021。奧古斯丁 ， 危機管理 [M]。 [4]朱延智 ， 企業(yè)危機管理 [M]。 [5]許芳 ， 如何進行危機管理 [M]。 [6]龔荒 ， 公共關(guān)系 — 原理?實務(wù)?案例 [M]。 [7]粟玉香 ， 公共關(guān)系學(xué) [M]。 16 為你提供優(yōu)秀的畢業(yè)論文參考資料，請您刪除以 下內(nèi)容， O(∩_∩)O謝謝！?。?2 Many people have the same mixed feelings when planning a trip during Golden Week. With heaps of time, the sevenday Chinese為你提供優(yōu)秀的畢業(yè)論文設(shè)計參考資料，請您刪除一下內(nèi)容， O(∩_∩)O謝謝！?。?National Day holiday could be the best occasion to enjoy a destination. However, it can also be the easiest way to ruin how you feel about a place and you may bee more fatigued after the holiday, due to battling the large crowds. During peak season, a dream about a place can turn to nightmare without careful planning, especially if you travel with children and older people. As most Chinese people will take the holiday to visit domestic tourist destinations, crowds and busy traffic are inevitable at most places. Also to be expected are increasing transport and acmodation prices, with the possibility that there will be no rooms available. It is also mon that you39。s largest virgin forest, and known for its spring and ecological environment, Arxan is marveled at by many tourists as the purest land on earth. You cannot miss out the Autumn of Arxan. It is definitely the best with brightlycolored scenery full of emotions. Autumn in the northern part of the country es earlier than the South. A September rain followed by the footprints of Autumn brings more colors to the once emerald green mountain and blooming grassland. Shutterbugs flock to see for themselves the marvel of splendid colors around the mountains and waters, many of whom have travel a long distance and even camp here only to capture a moment of the nature wonder. The silver birch turns golden, while the larch is still proudly green. You will find yourself drowned in the intoxicating red of the wild fruits as well as the glamour of flowers in full blown. And your heart will be lingering on the woods as it39。s misery, the cow told him to turn its hide into a pair of shoes after it died. The magic shoes whisked Niulang, who carried his two children in baskets strung from a shoulder pole, off on a chase after the empress. The pursuit enraged the empress, who took her hairpin and slashed it across the sky creating the Milky Way which separated husband from wife. But all was not lost as magpies, moved by their love and 17 devotion, formed a bridge across the Milky Way to reunite the family. Even the Jade Emperor was touched, and allowed Niulang and Zhinu to meet once a year on the seventh night of the seventh month. This is how Qixi came to be. The festival can be traced back to the Han Dynasty (206 BCAD 220). Traditionally, people would look up at the sky and find a bright star in the constellation Aquila as well as the star Vega, which are identified as Niulang and Zhinu. The two stars shine on opposite sides of the Milky Way. Customs In bygone days, Qixi was not only a special day for lovers, but also for girls. It is also known as the Begging for Skills Festival or Daughters39。s Day on February 14, characterized by bouquets of roses, chocolates and romantic candlelight dinners, than they do about their homegrown day for lovers. Even Qixi is nowadays referred to as the Chinese Valentine39。s Day! in shops, hotels and restaurants. But few young women will mark the festival with their boyfriends, or take part in traditional activities to pray for cleverness. A largescale of exhibition on the Silk Road opened to the public in the National Museum on Thursday. The exhibition displays more than 400 treasures from Shaanxi province, Gansu province and 14 other regions. It is largest scale exhibition that shows the history of the Silk Road in recent years. As APEC is going on in Beijing, the exhibit aims to show the world this brilliant section of history. The Silk Ro