外文翻譯---比較研究戰(zhàn)略目標(biāo)和有效性的傳統(tǒng)企業(yè)實(shí)施電子商務(wù)-電子商務(wù)-在線瀏覽
2024-07-24 09:21本頁(yè)面
【正文】 to order directly through the inter. Organizatiod’s distributors provide information about the products, give relevant advices and consultation as well as take orders (Chang and11, 2020). C2B emerce occurs between individuals who are selling goods and organizations searching for the best offer for the products they are in need of (Turban et al.,2020). C2B emerce requires analyzing the buyers39。 global extension (Motiwalla, et al.,2020。 Apigian et a/., 2020), cost saving (Dinlersoz and Pereira., 2020。Zhuang and Lederer, 2020), supply chain improvement (Soliman and Janz, 2020。 Shin, 2020),customization (Chang and11, 2020。Coltman et a/.j 2020), market orientation and expansion(Motiwalla etal., 2020。 Chang and 11, 2020), rapid timetomarket (Macgregor and 2020。 Rabinovich and Inform. Technol.，． 2020 Bailey, 2020), lower munication costs (Jih et al., 2020。 Apigian et a/., 2020), better customer relationship (Bremser and Chung, 2020。Porra, 2020). Obstacles of emerce are, lack of standards for quality, security and reliability (Meinert. et al., 2020。 Wakefield and Whitten, 2020。 Roy, 2020), difficulties in the integration of legacy systems and emerce software (Strebinger and Treiblmaier, 2020。Keams, 2020。s preference of touch and feel products (Efendioglu and Yip, 2020),cultural differences (Kamel, 2020。 Efendioglu and Yip, 2020), lack of top management mitment (Lee and Kim, 2020。LS AND METHODS During the literature review period, a draft of the questionnaire has been prepared. Pilot questionnaire has been applied to a group of respondents and their opinions about the questionnaire have been collected. After the revision of the survey, three sectors subject to parison were selected among the panies performing some of their activities via inter. Finance,Tourism and Textile were chosen and the questionnaires were sent to the panies acting in these sectors. Twenty five panies from each sector were selected randomly among the list of panies at similar sizes, applying similar online activities and the questionnaires were sent by to the representatives in each pany. The sample size is conservative, as it is challenging to get a response from the panies. After 2 weeks, organizations without response were recalled by telephone and with periodical reminding, response rate was increased. In the finance sector, 16 0ut of 25 panies responded without error. In textile sector, response rate was 15 0ut of 25. Finally, in tourism 13 0ut of 25 panies responded. CONCLUSION AND FUTURE RESEARCH The aim of this research was to examine different sectors regarding their frequency of usage, preferences, importance assigned to activities, effectiveness rates, problems faced and top management support. Results obtained are pared in order to realize the differences between the sectors and to develop a model for describing the factors influencing effectiveness of emerce. According to the analyses conducted in the study, there is no significant difference between the parties connected online between the tourism, finance and textile. There are no significant distinctions between the online activities for customers, but there exist differences between the online activities for suppliers. As the effectiveness rates of the sectors are pared, number of objectives that have high mean values of effectiveness rates is more than the other two sectors in the finance sector. Similarly, when the importance of problems in the emerce and top management sections are analyzed, in the finance sector, more factors are analyzed as important and top management support
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