【正文】 to attract potential investors? (Why?) Why is image important to panies? 5. Business Magazine Article An international business magazine is sending a journalist to write about your region, and wants to include an article about the retail pany you work for. You have been asked by your pany to help the journalist plan the article. Discuss the situation together, and decide: ? what kinds of information should be included in the article ? how this article could benefit your pany Which people in the pany should the journalist meet? (Why?) Are there any possible disadvantages in allowing journalists inside a pany? (Why/Why not?) What kinds of business articles do you find m_st useful? (Why?) How can panies ensure they maintain good relationships with the press? What other effective ways are there for panies to publicise what they do? Do you think international business magazines will continue to be important in the future? (Why/Why not?) 6. Opening a Branch Abroad The retail pany you work for has decided to open a branch abroad for the first time. You have been asked to help with the planning of the new branch. Discuss the situation together, and decide: ? what staffing arrangements might be necessary for the new branch 中國最大的管理資料下載中心 (收集 \整理 . 部分版權(quán)歸原作者所有 ) 第 7 頁 共 12 頁 ? which information about premises in that country it would be useful to find out about What other preparations might be necessary before opening a branch abroad? (Why?) What are the advantages to a pany of employing local staff? What advantages could there be for a pany in transferring staff between branches in different countries? If you were offered ajob in a new branch abroad, would you be happy to accept it? (Why/Why not?) How can good munication links be maintained between a new branch and the head office? How can panies help staff to settle into a new country? 7. Entertaining Foreign Clients Your pany is entertaining a group of foreign clients for three days, including one nonworking day. You have been asked to plan a programme for the visit. Discuss the situation together, and decide: ? what kinds of activities would be suitable for the visit ? what information it would be useful to know about the clients before finalising the programme What kinds of arrangements need to be made before foreign visitors arrive? (Why?) Are there any disadvantages for a pany in having a visit from foreign clients? (Why/Why not?) Where would you take foreign visitors in your home town? (Why?) Would you enjoy looking after business visitors for a few days? (Why/Why not?) What problems might there be when socialising with foreign business people? (Why?) What are the longterm benefits of establishing personal contacts with foreign clients? 8. Work Experience Programme The manufacturing pany you work for has decided to offer a twoweek work experience programme for a small group of students from a local business college. You have been asked to help with the preparations for this programme. Discuss the situation together, and decide: ? what kinds of work experience the pany might offer ? how the participants should be selected What other preparations would the pany need to make before receiving work experience students? (Why?) What are the advantages to a pany of offering a work experience programme to business students? What do you think is the most useful kind of work experience for business students? (Why?) What help would you give a student on their first day of work experience? (Why?) Which areas of business would you like to have more experience of? (Why?) In what ways can businesses develop close links with the munity? 9. English Language Training Your pany is planning to offer 30 hours of English language training to employees. You have been asked to help with the planning and anisation of the training. Discuss the situation together, and decide: ? how to encourage employees to take part in the training ? what kind of schedule would be suitable for the training What practical preparations would be necessary before running a foreign language course for employees? (Why?) What are the advantages of learning a foreign language with work colleagues? Are there any other foreign languages you would like to learn? (Why/Why not?) What ways of learning English are most helpful for people working in business? (Why?) What kind of help with language would you give to a foreign colleague who has just arrived to start a job in your pany? Do you think foreign language skills will continue to be useful for business in the future? 中國最大的管理資料下載中心 (收集 \整理 . 部分版權(quán)歸原作者所有 ) 第 8 頁 共 12 頁 (WhylWhy not?) 10. Teamwork Your pany is sending a small group of employees away together for three days to encourage them to work as a team. You have been asked to help plan the programme. Discuss the situation together, and decide: ? what practical arrangements the pany needs to make before the trip ? what work and leisure activities would be suitable for the group What preparations might the participants need to make before going away? (Why?) . What might be the disadvantages of working as part of a team? Would you like to take part in a programme for developing teamwork? (Why/Why not?) What other kinds of activities would you like to participate in with colleagues outside work? (Why?) How might a pany measure the success of a training programme? Do you think staff training is always of benefit to a pany? (Why/Why not?) 11. Your pany is looking for a new salesperson. 252。 Whether you would like to employ a man or a woman 12. Your pany is sending three representatives to a Trade Fair, a manager and two assistants. 252