市場(chǎng)營(yíng)銷外文翻譯--基于消費(fèi)者分析的企業(yè)市場(chǎng)營(yíng)銷策略-其他專業(yè)-在線瀏覽
2025-03-24 11:00本頁(yè)面
【正文】 論 :在當(dāng)今競(jìng)爭(zhēng)日益激烈的時(shí)代。在策略實(shí)施的過程中，密切關(guān)注新形勢(shì)，定能獲得消費(fèi)者對(duì)企業(yè)的信賴與認(rèn)可，從而獲得更好的發(fā)展。s lives to change gradually, mental and buying behavior of consumers has undergone a fundamental change, changes in consumertobusiness marketing strategy must have a significant impact, research and understand consumer buying behavior andaccording to their needs and behavioral characteristics of the design and development of products, target market, and based on this to take a targeted marketing strategy, which is particularly important in terms of the modern enterprise. First,presented the new features of modern consumers and reasons Economic development, increasing the ine of consumers, increasing the quality of life, prompting consumers to purchase on the psychological and significant changes have taken place in the emergence of new features: The pursuit of personal pursuit of modern consumers with more 7 consumption of the process and product of the unique humanoriented, there has been my site I call the shots, I am myself sort of buy goods through their own to find, expression, to confirm its own special feeling. Consumption process spending is reflected in active participation in the no longer satisfied with passively accept the sales of goods determined by the principal unilaterally gratitude, but it began actively involved in modity production and marketing activities, relying on its own point of view of consumer behavior and marketing activities of enterprises show positive intervention, and guide enterprises to pay attentionfrom consumers, the choice of a new trend. Branded consumer behavior was evident. As the consumption level of the increase in highine consumer base expands, consumers not only consider the product or service features, but also to pursue their added value, the pursuit of its visibility. But consumers are also seeking the quality and grade of the brand, emphasizing value for money, do not blindly pursuing. The diversification of consumption patterns, with the technology and the popularity of the Inter, consumers are increasingly shopping choice and broadline shopping with the convenience and economy, more and more people are weled。 the emergence of a variety of retail formats, people39。 also, some consumers older, richer experience, sense of social responsibility stronger will to choose ecoconsumption may also be stronger. 8 normal circumstances, men of education and the chance of contact with the outside world more than that of women, men, riskbearing capacity, information and decisionmaking capacity to accept more women to be strong. Thus, gender differences in consumer choice, the will of the ecoconsumer behavior will vary. normal circumstances, the higher level of education, acceptance of new services and new knowledge faster, its vision and more open, the more a strong sense of social responsibility. Therefore, education for consumers to choose ecoconsumer behavior will have an impact on the will. Monthly family speaking, high ine families, their family members, the higher the price the ecological environmentfriendly products capacity to pay is also high. But whether there is willingness to pay can not be determined, but the family monthly ine should be consumer choice, the will of the ecological consumer behavior would be affected Third,consumers buying motives and buying behavior are implemented Different buying motivation is intertwined by a variety of psychological needs that pose, with the purchase of motivation to achieve purchasing behavior. Direct control, and the factors that influence consumer purchase behavior are varied. General internal factors, including consumer occupation, educational level, personality and preferences, consumer habits, consumption level, etc.。s own market positioning, enterprises to gain a petitive advantage lies in enterprises to understand their own products to which class of 10 consumers as a target of a clear positioning of the whole, the response to further market segmentation would be targeting a specific consumer groups to meet a particular type of consumer needs. Second,the implementation of brand strategy, the creation of their own brands, build brand image. Brand is the concentrated expression of corporate culture, is the enterprise39。s integrated data system, using this data system for a variety of products. Through consumer database, and could be consciously strengthen the content and depth of customer service. The implementation of international operations, in the increasing globalization of the economy and markets tod
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