市場(chǎng)營(yíng)銷外文翻譯--基于消費(fèi)者分析的企業(yè)市場(chǎng)營(yíng)銷策略-其他專業(yè)(參考版)
2025-01-23 11:00本頁(yè)面
【正文】 s increasingly petitive era. For panies to gain advantage in the petition, they must be closely integrated with new consumer features, to change their marketing model, clear understanding of their market position and establish its own brand, to provide consumers with the perfect sales and service, while the implementation of international strategy. In the policy implementation process, pay close attention to the new situation, consumers will be able to obtain the trust and recognition of enterprises to gain better development. 。s values. 14 Last,Image strategy. Knowledgebased economy in the era of information explosion, product advertising, marketing information, and other hard to attract consumer attention and recognition, let alone leave behind a deep impression. In this case, petition among enterprises must focus on the image of the petition. Image of the petition, panies are now in the application, but many enterprises and not enough attention. In the knowledge economy era, advertising has followed them into the impression of age, panies with a variety of advertising and promotions, and constantly enhance their reputation, the creation of brandname products, so consumers under the pany39。s groups and individual hightech knowledge, intelligence, intelligent petition。s bold strategy of going out, we have achieved good efficiency, has opened up vast foreign markets. Fifth, the era of knowledgebased marketing strategy First,Innovation strategy. Innovation is the soul of the era of knowledge economy. Era of knowledge economy for business innovation provides an excellent external environment. Innovation as the basic strategy for corporate marketing, mainly including the following areas. The concept of innovation. Knowledge economy the traditional concept of human old is a challenge also for ideas for modern marketing challenges. In order to adapt to the new economic era, so that effective innovation strategy, we must establish new concepts, namely, the concept of innovation as the guide, led the innovation in other go hand in hand. First, we must correctly understand and prehend the value of knowledge. Knowledge is not only an indispensable resource panies, but also the real source of power for enterprise development. Meanwhile, in a market economy, knowledge itself is a modity, is also of value. Secondly, there must be a strong sense of innovation, and 12 consciously improve the innovative capacity. Is not innovation, and can onl y be a dead end, take the road to ruin。s image, is the core petitiveness of enterprises bined. To a large extent, the brand influences consumer behavioral tendencies. Third,consumers understand the product. Understand the attention of consumers, including product and price are two signs, the most effective way is through advertising and price promotions. Product knowledge of the advertising, would enhance the brand impression in the minds of consumers, resulting in memory to carry out various forms of promotional activities, will increase product sales, promotion and consumer munication. In particular, the value could be undertaken in order to promote the theme of a variety of promotional mix, promotional activities to increase value to consumers through selfknowledge, leaving the business is for consumers to consider a good impression, the marketing enterprise, it will bee their future shopping choice. Fourth,strengthen the service concept, to provide better services so that customer satisfaction products. Services to consumers throughout the enterprise should be spending the whole process, including not only shopping in the critical moment, but also shopping and shopping until after the aftersales service. In addition, the business person in each department should establish a service concept. Of employees for training. Business to raise customer satisfaction and establish a stable consumer group, the most critical is to upgrade the service concept. From general staff to the business operators need to customercentric knowledge of modern marketing, prehensive training in order to provide customers with quality services. Comprehensive services. Consumer to business shopping, apart from shopping, but also to get more psychological and spiritual sensibility to meet the consumer. For enterprises, 11 need to constantly understand the psychological needs of consumers change, improve and innovate services. Such as provision of ordering services, consulting services, financial services, packaging services, leasing services, child care services, guide s
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