【正文】 n College. ”伊頓公學(xué)博物館建于1985年，現(xiàn)為伊頓公學(xué)探索生活的永久性和臨時(shí)性的展覽場(chǎng)所，可知，伊頓公學(xué)博物館建于1985年。 （2）考查細(xì)節(jié)理解。 （3）考查細(xì)節(jié)理解。Please contact the Museum Officer to arrange an appointment to visit the museum outside opening hours or to enquire about this collection.”請(qǐng)聯(lián)絡(luò)博物館職員安排在開放時(shí)間以外參觀博物館的預(yù)約或查詢有關(guān)藏品，可知，游客如果要在非開放時(shí)間參觀，需要聯(lián)系博物館職員進(jìn)行預(yù)約。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，結(jié)合題目要求，從而選出正確答案。 The Best Way to See Singapore. See More for Less! $33/A, S23/C, FREE/T Duration: 1 Day (unlimited rides) along the City amp。 It is easy to enjoy Singapore with the City Sightseeing opentop touring system Spot an interesting place or sight? Simply hop off and walk around and you can continue the tour later by hopping on the next bus. With I bus arriving every 20 minutes, the City Sightseeing system links you to major sights attractions and hotels! DUCK Daily: 9:30 am — 5:30 pm Ride the original DUCK! Hop on this amphibious(兩棲的)craft for a sightseeing tour which covers both land and sea! 1st and original DUCK。 sea adventure Night Safari(旅行) Tour Time: 6:00 pm — 10:00 pms first wildlife night park, for an adventure you39。 Free amp。 For More Information, call 63386826 $53/A, $37/C, FREE/T Duration: 30 minutess magnificent cityscape from a height of 165m on the world39。 Free bus transfer free river transfer A — adult, C — children (3 12), T — toddler (2 amp。ready. A.$89B.$99C.$91D.$101（2）If David and his 9yearold son are both animal lovers, they had better dial （1）考查數(shù)字計(jì)算。 （2）考查細(xì)節(jié)理解。s first wildlife night park, for an adventure you39。故選D。4．閱讀理解 s impact stems from a broad range of factors beyond conventional paid media. responses. But in some cases, one marketer39。s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A.inspired by productpromoting sent to themC.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.can be used to produce negative effects in marketingC.deserve all the negative ments about them（3）Toyota Motor39。responding effectively to hijacked mediaB.cooperating with supportive consumersD. （1）考查細(xì)節(jié)理解。故選D。根據(jù)第三段可知，劇烈的技術(shù)變革為營(yíng)銷人員提供了越來越多的交流選擇，但同時(shí)也增加了這樣一種風(fēng)險(xiǎn)，即熱情的消費(fèi)者會(huì)以更快、更明顯、更具破壞性的方式表達(dá)自己的觀點(diǎn)。例如，社交網(wǎng)絡(luò)的成員正在明白他們可以劫持媒體，對(duì)最初創(chuàng)建它們的企業(yè)施加壓力。故選B。根據(jù)倒數(shù)第二段對(duì)于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。在這種情況下，公司的反應(yīng)可能不夠迅速或周到，那么公司就會(huì)變得很困難。因此，Toyota Motor是一個(gè)有效應(yīng)對(duì)被綁架媒體的例子。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。Most people agree that eating healthy food is important. But sometimes making good food choices can be difficult. Now, there are apps that can help people learn about the food they eat to improve their health and their dining out experience. Open Table app helps people choose restaurants when they want to go out to eat. It is a free service that shows users restaurant available based on where and when they want to dine. It gives users points when they make reservations(預(yù)定), which can add up to discounts on restaurant visits. s Cheeseamp。Wine and cheese can be a great bination. But which wines go best with which cheeses? Max McCalman39。Wine Pairing app can help. It provides information about hundreds of different cheeses and suggests wines to pair with each. Max McCalman39。Wine Pairing app is free. LocalEats app Where Chefs Eat app They are both free of charge.B.Best wines can be reserved on both.D.Friends drinking wines together.Chefs enjoying meat very much.C.D.On a tourism guide.In a cellphone application introduction.C. textbook.On a scientific discovery TV program.【答案】 （1）A（2）C（3）B 【解析】【分析】本文是一篇應(yīng)用文，介紹了五個(gè)幫助他們了解健康飲食的應(yīng)用軟件。根據(jù)Open Table app部分中的”It is a free service that shows users restaurant available based on where and when they want to dine.“這是一項(xiàng)免費(fèi)服務(wù)，根據(jù)用戶想要用餐的地點(diǎn)和時(shí)間向用戶顯示餐廳；以及Max McCalman39。Wine Pairing app部分中的”Max McCalman39。Wine Pairing app is free.“Max McCalman39。Wine Pairing應(yīng)用程序是免費(fèi)的。故選A。根據(jù)HappyCow app部分中的”Vegetarians do not eat animal meat. Vegans do not eat any animal products. The HappyCow app is made for both groups.“素食者不吃肉。而快樂奶牛應(yīng)用軟件就是為這兩個(gè)群體制作的。故選C。根據(jù)第一段中的Now, there are apps that can help people learn about the food they eat to improve their health and their dining out experience.現(xiàn)在，有一些應(yīng)用程序可以幫助人們了解他們吃的食物，從而改善他們的健康和外出就餐的