【正文】 題考點涉及細節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要準確捕捉細節(jié)信息，結(jié)合題目要求，從而選出正確答案。3．閱讀理解 The Best Way to See Singapore. See More for Less! City Sightseeing $33/A, S23/C, FREE/T 24 hrs of Unlimited Touring — 9 am to 6 pm Duration: 1 Day (unlimited rides) Attractions: Civic District Orchard Road, Botanic Gardens, Little India, Chinatown amp。 along the City amp。 Heritage routes It is easy to enjoy Singapore with the City Sightseeing opentop touring system Spot an interesting place or sight? Simply hop off and walk around and you can continue the tour later by hopping on the next bus. With I bus arriving every 20 minutes, the City Sightseeing system links you to major sights attractions and hotels! Guests Helpline: 63386877 DUCK S33/A, S23/C, S2/T Daily: 9:30 am — 5:30 pm Duration: 60 minutes Ride the original DUCK! Hop on this amphibious(兩棲的)craft for a sightseeing tour which covers both land and sea! Free bus transfer, most popular tour。 1st and original DUCK。 unique land amp。 sea adventure For More Information, call 63386859 Night Safari(旅行) S49/A, $33/C, FREEST Tour Time: 6:00 pm — 10:00 pm Duration: 4 hours observe the night activities of the 1,000 over noctumal(夜行的)animals in the Night Safari – the world39。s first wildlife night park, for an adventure you39。ll never forget. | Free amp。 Easy with 2way bus transfer For More Information, call 63386826 Flyer $53/A, $37/C, FREE/T Open HoursoursHow: Daily 9:00 am — 9:00 pm Duration: 30 minutes Feast your eyes on Singapore39。s magnificent cityscape from a height of 165m on the world39。s largest observation wheel. Get your cameras ready as you experience a 360degree panoramic view of the city and the Manna Bay area. Free bus transfer free river transfer For More Information, call 63383311 A — adult, C — children (3 12), T — toddler (2 amp。 below)（1）Mr Smith is going to lake his wife, his 13yearold daughter and his 1yearold son to visit Singapore at their own leisurely pace, he should get at least ready. A.$89B.$99C.$91D.$101（2）If David and his 9yearold son are both animal lovers, they had better dial for more information before their tour. 【答案】 （1）B（2）D 【解析】【分析】本文是一篇應用文，介紹了新加坡基礎(chǔ)旅游景點的景觀特色，旅游安排時間，收費，乘車聯(lián)系電話等廣告信息。 （1）考查數(shù)字計算。根據(jù)文章第一部分的“City Sightseeing $33/A, S23/C, FREE/T”可知成人票價為$33，兒童票價為$23（12歲以下），學步孩子免費（2歲以下），Mr Smith一家包括兩個成人，一個13歲小孩，和一個1歲小孩，按照規(guī)定他們應付的錢是：$33+$33+$33=$。 （2）考查細節(jié)理解。根據(jù)文章第三部分中的“1,000 over noctumal（夜行的）animals in the Night Safari – the world39。s first wildlife night park, for an adventure you39。ll never forget. | For More Information, call 63386826”可知，如果是動物愛好者可以去參加Night Safari，聯(lián)系電話是63386826。故選D。 【點評】本題考點涉及細節(jié)理解和數(shù)字計算兩個題型的考查，是一篇介紹類閱讀，考生需要準確捕捉細節(jié)信息，并根據(jù)上下文的邏輯關(guān)系，進行推理，計算，從而選出正確答案。4．閱讀理解 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。s impact stems from a broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 responses. But in some cases, one marketer39。s owned media bee another marketer39。s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned. The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A.obsessed with online shopping at certain Web sitesB.inspired by productpromoting sent to themC.eager to help their friends promote quality productsD.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.invite constant conflicts with passionate consumersB.can be used to produce negative effects in marketingC.may be responsible for fiercer petitionD.deserve all the