【正文】 (寶石) in southern Indiana, says Blackwell, who grew up in the area. There are lots of different activities: canoeing, kayaking and fishing.（1）What is special about Mackinac Island? A.s like a modern city.B.t take a boat around it.C.Visitors can39。Mackinac Island, Michigan.Tellico Lake, Tennessee.C.Lake Monroe, Indiana.（3）What do the four places have in mon? A.B.They are surrounded by thick forests.Visitors can enjoy fall colors there.【答案】 （1）D（2）B（3）D 【解析】【分析】本文是一篇應(yīng)用文，介紹了四個適合秋季度假的地方。根據(jù)即：無法通過乘汽車到達(dá)該島。 （2）考查推理判斷。因此，該地適合那些想到未被開發(fā)的地方度假的人們。 （3）考查細(xì)節(jié)理解。故選D。3．閱讀理解 Enjoy all the benefits and more with your membership to our Loyalty Program!ll earn a Star. Three ways to join us Track your Stars online or through the mobile app, and we39。ve earned a reward. Download the Starbucks App. view your Stars and rewards。 see current offers. Enter your Starcode (limit: 2 per day) Three levels with increasingly greater rewards Wele level Birthday drink or treat on us, birthday coupon (優(yōu)惠券) for 15% off a purchase at . Collect 5 Stars within 12 months and you39。 What is included in the Wele level plus Gold levelll be at the Gold level. A free food or drink item after another 12 Stars earnedTo update the Starbucks App.B.To send an to .D.a free drink itemfree instore refillsC.D.主要介紹了銀星級會員、綠色會員和金星級會員等供人們選擇，并鼓勵人們成為會員。文章第二個黑色小標(biāo)題“Three ways to join us”三種方式加入我們，下列出了可以申請星巴克會員的三種方式，分別是：買張會員卡開個賬戶；通過手機(jī)上的APP申請加入；在便利店買帶有星巴克標(biāo)志的產(chǎn)品，找到星巴克密碼標(biāo)志。故選D。根據(jù)Green level部分中的“Free instore refills (續(xù)杯) on hot or iced brewed coffee or tea”可以在店內(nèi)免費續(xù)杯熱的、冰的煮好的咖啡或茶，可知，成為星巴克綠色會員，就可以免費續(xù)杯。 （3）考查細(xì)節(jié)理解。 view your Stars and rewards。 see current offers.”可知，通過手機(jī)APP申請會員有以下幾大好處：手機(jī)支付、查看你的星級與獎勵、可以聽iTunes本周最佳選擇、查看訂單進(jìn)度。 【點評】本題考點涉及細(xì)節(jié)理解題型的考查，是一篇廣告類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并結(jié)合題目要求，從而選出正確答案。 Fallingwater is a house built over a waterfall in Southwestern Pennsylvania. Frank Lloyd Wright, America39。 InDepth Tour $ per person (Available by advance ticket purchase only) Guided House Tour Adults —$ with advance purchase Youth (aged 612) —$ with advance purchase Brunch (早午餐)Tour $ per person (Available by advance ticket purchase only) Sundays at 9:00 .（1）What can we know about InDepth Tour? A.B.Visitors are forbidden to take photos.D.$34$63.$40.$54.【答案】 （1）B（2）D 【解析】【分析】本文是一篇應(yīng)用文，介紹了一棟建在賓夕法尼亞州西南部瀑布上的房子——流水別墅。根據(jù)InDepth Tour部分中的”Daily from 10:00 . to 4:00 .“可知，InDepth Tour在每日上午十時至下午四時之間開放。故選B。根據(jù)Guided House Tour部分中的”Adults —$ with advance purchase“成人 $，預(yù)購；以及”Youth (aged 612) —$ with advance purchase“612歲的青少年 $，預(yù)購，可知，一對夫婦帶著一個8歲的女孩買導(dǎo)游房的門票需要花費$*2 +$=$。 【點評】本題考點涉及細(xì)節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要主準(zhǔn)確捕捉細(xì)節(jié)信息，并結(jié)合題目要求，從而選出正確答案。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。s owned media bee another marketer39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。obsessed with online shopping at certain Web sitesB.eager to help their friends promote quality productsD.invite constant conflicts with passionate consumersB.may be responsible for fiercer petitionD.s experience is cited as an example of ________. A.persuading customers into boycotting productC.taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對產(chǎn)品充滿熱情的消費者可能會通過主動向朋友推銷產(chǎn)品來創(chuàng)造“口碑”媒體。 （2）考查推理判斷。這種被劫持的媒體是口碑媒體的對立面：一項資產(chǎn)或活動成為消費者、其他利益相關(guān)者或?qū)δ硞€品牌或產(chǎn)品提出負(fù)面指控的活動人士的人質(zhì)。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時候，就會影響企業(yè)，從而對企業(yè)營銷產(chǎn)生不利的影響。 （3）考查推理判斷。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費者會試圖說服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險。而下文以Toyota Motor（該公司在今年早些時候的召回危機(jī)中采取了相對迅速和精心策劃的社交媒體應(yīng)對行動，包括在Twitter和Facebook等網(wǎng)站上直接與消費者互動，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時，如果應(yīng)對迅速得當(dāng)，那么就可以減輕損失。故選A。6．閱讀理解 paradise. Whether you want to be by the sea, on the sea or even under it, there are countless ways to get your ocean experience. Almost all of them are located on South Africa39。 Thompson39。 Drive 40 minutes north of Durban to reach the unique coastal town of Ballito. Popular with holidaymakers, Ballito has a choice of pretty beaches and the best for swimming iss Bay. This scenic cove (小海灣)is sheltered from the wind and characterized by its calm waters, interesting rocky outcrops and a fascinating geological holeinthewall. There39。 Umhlanga Rocks, Durbans beachfront shops, restaurants and bars. The coastal town of Gonubie is seen by many as a suburb of East London, one of the largest cities of the Eastern