【正文】 nd beverage(餐飲) business. s featured restaurant and its menu choices.Families around the country are finding new options for their children39。 【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇廣告類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并結(jié)合題目要求，從而選出正確答案。根據(jù)第四段中的The Gonubie River reaches the sea at this point, too, and offers an alternative bathing spot on days when the surf is bigger than usual.可知在Gonubie Beach如果風(fēng)浪太大，景點(diǎn)會給游客提供備用的浴場。故選B。 （2）考查細(xì)節(jié)理解。s Bay, Ballito是家庭旅行很好的選擇。根據(jù)第二段中的There39。s special about Umhlanga Rocks in Durban? is free for children. target crowd is the rich. has a walled tidal pool. has pale brown sand.（3）When meeting violent waves on Gonubie Beach, you can . swimming in the open sea bathing at an alternative spot surfing in the open sea camping by the riverside.【答案】 （1）A（2）B（3）B 【解析】【分析】本文是一篇應(yīng)用文，介紹了南非三個(gè)著名的海濱旅游景點(diǎn)的信息。s Bay, Ballito. Rocks, Durban. Beach. East London39。s green banks, you39。 Gonubie Beach, East London Located a 20minute drive from central Durban, the resort town of Umhlanga is an upmarket getaway for vacationing South Africans and visitors in the know. The main Umhlanga Rocks beach boasts safe swimming waters and endless golden sands, again protected by lifeguards and shark nets. A paved walkway provides direct access to the town39。s a walled tidal pool for those who are nervous to swim in the open ocean, making this spot a particularly good choice for families. Thompson39。s Bay, Ballitos east coast, where the Indian Ocean keeps water warm. South Africa is the waterlovers39。 【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。因此，Toyota Motor是一個(gè)有效應(yīng)對被綁架媒體的例子。在這種情況下，公司的反應(yīng)可能不夠迅速或周到，那么公司就會變得很困難。根據(jù)倒數(shù)第二段對于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。故選B。例如，社交網(wǎng)絡(luò)的成員正在明白他們可以劫持媒體，對最初創(chuàng)建它們的企業(yè)施加壓力。根據(jù)第三段可知，劇烈的技術(shù)變革為營銷人員提供了越來越多的交流選擇，但同時(shí)也增加了這樣一種風(fēng)險(xiǎn)，即熱情的消費(fèi)者會以更快、更明顯、更具破壞性的方式表達(dá)自己的觀點(diǎn)。故選D。 （1）考查細(xì)節(jié)理解。cooperating with supportive consumersD.responding effectively to hijacked mediaB.deserve all the negative ments about them（3）Toyota Motor39。can be used to produce negative effects in marketingC.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.inspired by productpromoting sent to themC.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A. The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 responses. But in some cases, one marketer39。s impact stems from a broad range of factors beyond conventional paid media.5．閱讀理解 故選D。 （2）考查細(xì)節(jié)理解。由此可知，早上9:30是不開放的。 （1）考查細(xì)節(jié)理解。D.C.B.The number of visitors is not limited.（2）How much will a couple with a girl aged 8 pay if they buy the Guided House Tour tickets in advance? A.It is not available at 9:30 .C.The ticket is available on site. May through September Saturdays amp。 The guests join their guide for brunch before they leave. Children nine years and older may be acpanied by adults on this tour. Please allow three hours in total for this experience. —$ when purchased on site —$ when purchased on site This tour features all the major rooms of the house and lasts about one hour. Photography is not permitted during this tour. The Guided House Tour allows children sixyearold and older to enjoy the house with their parents. Daily from 10:00 . to 4:00 . The tour is best if you desire a greater understanding of what Wright was seeking to create with his masterwork. The number of visitors on each tour is limited and photography is permitted for personal use only. Children nine years and older may be acpanied by adults on this tour.s most famous architect, designed the house in 1935. It instantly became famous, and today it is a National Historic Landmark.4．閱讀理解 故選C。 access iTunes Pick of the Week。根據(jù)“One of the most exciting benefits of being a member is using our mobile app to: pay for purchases。故選B。 （2）考查細(xì)節(jié)理解。所以通過輸入在便利店買的帶有星巴克標(biāo)志的產(chǎn)品上的星巴克密碼是一種成為星巴克會員的方式。 （1）考查細(xì)節(jié)理解。all purchases 15% off（3）Which of the following statements is TRUE? earn a Star, you must pay by credit card. can enter your Starcode three times a day. the Starbucks App, you can view current offers. Wele level, you can refill iced brewed coffee or tea.【答案】 （1）D（2）B（3）C 【解析】【分析】本文是一篇應(yīng)用文，是星巴克做的一個(gè)廣告宣傳。person