【正文】 cially in cities, can lead to flooding. That can cause waste water systems to overflow and send pollutants into rivers and other waterways. To fight the problem, several cities in the United States are starting programs like rooftop gardens. 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。以及文章主要介紹了五個(gè)應(yīng)用軟件，故最有可能在手機(jī)應(yīng)用介紹看到本文。 （3）考查推理判斷?？芍狧appyCow軟件是為想要節(jié)食的人設(shè)計(jì)的。嚴(yán)格素食者不吃任何動(dòng)物產(chǎn)品。 （2）考查推理判斷?？芍皟蓚€(gè)應(yīng)用程序的共同點(diǎn)是他們都是免費(fèi)的。s Cheeseamp。s Cheeseamp。s Cheeseamp。 （1）考查細(xì)節(jié)理解。D.In a students39。B.Those often eating in a restaurant.（3）Where can we most likely see the text? A.People who want to go on a diet.B.They tell you where to have the best food.（2）Who is HappyCow app probably designed for? A.Discounts are provided on both.C.Where Chefs Eat is a 975pagc book. Most people would not want to carry that around. But there is a much lighter app version of the same name for just $15. Six hundred chefs provide information on 3,000 restaurants around the world on the Where Chefs Eat app.（1）What do the first two apps have in mon? A. Restaurant chains, like McDonalds, can be found almost anywhere a person might travel. But sometimes travelers want to eat like locals. The LocalEats app is designed for that. It can help you find local restaurants in major cities in the US and in other countries. It costs about a dollar. HappyCow appVegetarians do not eat animal meat. Vegans do not eat any animal products. The HappyCow app is made for both groups. Users can search for vegetarianvegan restaurants and stores around the world.s Cheeseamp。s Cheeseamp。 Wine Pairing appMax McCalman39。 Open Table app 5．閱讀理解 故選A。而下文以Toyota Motor（該公司在今年早些時(shí)候的召回危機(jī)中采取了相對(duì)迅速和精心策劃的社交媒體應(yīng)對(duì)行動(dòng)，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動(dòng)，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時(shí)，如果應(yīng)對(duì)迅速得當(dāng)，那么就可以減輕損失。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會(huì)試圖說(shuō)服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險(xiǎn)。 （3）考查推理判斷。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會(huì)影響企業(yè)，從而對(duì)企業(yè)營(yíng)銷產(chǎn)生不利的影響。這種被劫持的媒體是口碑媒體的對(duì)立面：一項(xiàng)資產(chǎn)或活動(dòng)成為消費(fèi)者、其他利益相關(guān)者或?qū)δ硞€(gè)品牌或產(chǎn)品提出負(fù)面指控的活動(dòng)人士的人質(zhì)。 （2）考查推理判斷。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對(duì)產(chǎn)品充滿熱情的消費(fèi)者可能會(huì)通過(guò)主動(dòng)向朋友推銷產(chǎn)品來(lái)創(chuàng)造“口碑”媒體。taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。persuading customers into boycotting productC.s experience is cited as an example of ________. A.may be responsible for fiercer petitionD.invite constant conflicts with passionate consumersB.eager to help their friends promote quality productsD.obsessed with online shopping at certain Web sitesB. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.s owned media bee another marketer39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和數(shù)字計(jì)算兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文的邏輯關(guān)系，進(jìn)行推理，計(jì)算，從而選出正確答案。ll never forget. | For More Information, call 63386826”可知，如果是動(dòng)物愛(ài)好者可以去參加Night Safari，聯(lián)系電話是63386826。根據(jù)文章第三部分中的“1,000 over noctumal（夜行的）animals in the Night Safari – the world39。根據(jù)文章第一部分的“City Sightseeing $33/A, S23/C, FREE/T”可知成人票價(jià)為$33，兒童票價(jià)為$23（12歲以下），學(xué)步孩子免費(fèi)（2歲以下），Mr Smith一家包括兩個(gè)成人，一個(gè)13歲小孩，和一個(gè)1歲小孩，按照規(guī)定他們應(yīng)付的錢是：$33+$33+$33=$。for more information before their tour. 【答案】 （1）B（2）D 【解析】【分析】本文是一篇應(yīng)用文，介紹了新加坡基礎(chǔ)旅游景點(diǎn)的景觀特色，旅游安排時(shí)間，收費(fèi)，乘車聯(lián)系電話等廣告信息。 below)（1）Mr Smith is going to lake his wife, his 13yearold daughter and his 1yearold son to visit Singapore at their own leisurely pace, he should get at least For More Information, call 63383311s largest observation wheel. Get your cameras ready as you experience a 360degree panoramic view of the city and the Manna Bay area. Feast your eyes on Singapore39。 Open HoursoursHow: Daily 9:00 am — 9:00 pm Flyer Easy with 2way bus transferll never forget. | Duration: 4 hours observe the night activities of the 1,000 over noctumal(夜行的)animals in the Night Safari – the world39。 S49/A, $33/C, FREEST For More Information, call 63386859 unique land amp。 Free bus transfer, most popular tour。 Duration: 60 minutes S33/A, S23/C, S2/T Guests Helpline: 63386877 Heritage routes Attractions: Civic District Orchard Road, Botanic Gardens, Little India, Chinatown amp。 24 hrs of Unlimited Touring — 9 am to 6 pm City Sightseeing3．閱讀理解 故選C。根據(jù)倒數(shù)第四段中的“根據(jù)第三段中的“Visitors can discover Eton s history and traditions, famous Old Etonians ( from poets to, Prime Ministers) and sports including the Wall Came, as well as find out about what and where pupils learn, eat and live. ”游客可以發(fā)現(xiàn)伊頓公學(xué)的歷史和傳統(tǒng)，