【正文】 ......................................................................11 私營(yíng)個(gè)體經(jīng)濟(jì)發(fā)展迅猛 ............................................................................................................................................................................... 12 區(qū)域汽車市場(chǎng)狀況分析 ............................................................................................................................................................................... 13 整體發(fā)展水平――機(jī)動(dòng)車總量高速增長(zhǎng) .................................................................................................................................................. 13 蘇州市汽車市場(chǎng)增長(zhǎng)潛力分析 .................................................................................................................................................................. 14 第四篇 區(qū)域 MPV 細(xì)分市場(chǎng)分析 ............................................................................................................................................................................ 15 背景分析 國(guó)內(nèi) MPV 汽車市場(chǎng) ................................................................................................................................................................ 15 2021 年產(chǎn)量及銷售量分析 .......................................................................................................................................................................... 15 MPV 與市場(chǎng)總量分析 ................................................................................................................................................................................. 16 蘇州 MPV 汽車市場(chǎng)需求預(yù)測(cè) ................................................................................................................................................................... 16 蘇州 MPV 汽車市場(chǎng)增長(zhǎng)分析 ..................................................................................................................................................................... 17 MPV 按品牌構(gòu)成分析 ................................................................................................................................................................................. 17 江淮瑞風(fēng)的市場(chǎng)地位 .................................................................................................................................................................................. 17 蘇州瑞風(fēng)汽車主要競(jìng)爭(zhēng)對(duì)手分析 .............................................................................................................................................................. 18 蘇州 MPV 經(jīng)銷商分析 ............................................................................................................................................................................... 21 蘇州瑞風(fēng)汽車市場(chǎng)份額預(yù)測(cè) ...................................................................................................................................................................... 21 第五篇 瑞風(fēng) 4S 專營(yíng)店?duì)I銷規(guī)劃 .......................................................................................................................................................................... 22 營(yíng)銷策略定位 ................................................................................................................................................................................................. 22 目標(biāo)客戶群體定位 ....................................................................................................................................................................................... 22 精品文檔 精品 文檔 品牌形象定位 .............................................................................................................................................................................................. 22 產(chǎn)品優(yōu)勢(shì)定位 .............................................................................................................................................................................................. 23 競(jìng)爭(zhēng)對(duì)手定位 .............................................................................................................................................................................................. 23 4S 專營(yíng)店 價(jià)值定位 ...................................................................................................................................................................................... 24 整車銷售計(jì)劃 ................................................................................................................................................................................................... 25 2021 年至 2021 年銷售規(guī)劃 ........................................................................................................................................................................ 25 2021 年瑞風(fēng)汽車銷售目標(biāo)月度分解 .......................................................................................................................................................... 25 2021 年至 2021 備件銷售和維修計(jì)劃 ........................................................................................................................................................ 26 品牌推廣策略 ................................................................................................................................................................................................. 27 品牌推廣投入費(fèi)用及其項(xiàng)目分配 ............................................................................................................................................................... 27 2021 年度品牌推廣策略 .............................................................................................................................................................................. 28 4S 專營(yíng)店運(yùn)營(yíng) ................................................................................................................................................................................................ 28 合理庫(kù)存 .........................................