【正文】 .............................................54 表 潛在集團(tuán)成員導(dǎo)入試用例 .....................................................................55 表 報(bào)表查詢測(cè)試用例 .................................................................................56 表 系統(tǒng)使用前后比較 1 ..............................................................................58 表 系統(tǒng)使用前后比較 2 ..............................................................................58 表 系統(tǒng)節(jié)約成本 .........................................................................................59 浙江大學(xué)碩士學(xué)位論文 第 1 章 緒論 1 第 1章 緒論 課題背景 隨著中國(guó)經(jīng)濟(jì)的高速發(fā)展，中國(guó)通信行業(yè)發(fā)展迅猛，網(wǎng)絡(luò)規(guī)模不斷擴(kuò)大，技術(shù)裝備水平逐步提高，客戶群體每年以翻番的速度增長(zhǎng)。 系統(tǒng)詳細(xì)設(shè)計(jì) ....................................................................................................32 前臺(tái)表結(jié)構(gòu) .................................................................................................32 后臺(tái)代碼 .....................................................................................................36 本章小結(jié) ............................................................................................................40 第 5 章 政企客戶拓展支撐系統(tǒng)的測(cè)試與實(shí)現(xiàn) ......................................................41 系統(tǒng)的實(shí)現(xiàn) ........................................................................................................41 系統(tǒng)的登陸界面實(shí)現(xiàn) .................................................................................41 挖掘任務(wù) .....................................................................................................41 結(jié)果查詢 .....................................................................................................43 結(jié)果處理 .....................................................................................................45 報(bào)表查詢 .....................................................................................................49 系統(tǒng)的測(cè)試 ........................................................................................................50 測(cè)試類型 .....................................................................................................50 測(cè)試方案 .....................................................................................................52 本章小結(jié) ............................................................................................................56 第 6 章 政企客戶拓展支撐系統(tǒng)的實(shí)施效果 ..........................................................57 階段性成 果 ........................................................................................................57 整體效益評(píng)估 ....................................................................................................57 本章小結(jié) ............................................................................................................60 第 7 章 總結(jié)與展望 ..................................................................................................61 總結(jié) ....................................................................................................................61 展望 ....................................................................................................................61 參考文獻(xiàn) ....................................................................................................................62 作者簡(jiǎn)歷 ..................................................................................... 錯(cuò)誤 !未定義書簽。s customers 浙江大學(xué)碩士學(xué)位論文 目錄 III 目錄 摘要 ............................................................................................. 錯(cuò)誤 !未定義書簽。 目前政企拓展支撐系統(tǒng)已經(jīng)投入實(shí)際應(yīng)用，并取得了一定的效果，大幅減輕了一線客戶經(jīng)理的工作壓力，有效提升了政企客戶拓展的效率，為浙江移動(dòng)增加了效益。 本文結(jié)合浙江移動(dòng)政企客戶拓展工作現(xiàn)狀與問題，利用數(shù)據(jù)挖掘技術(shù)對(duì)政企客戶挖掘模型進(jìn)行研究，研究重點(diǎn)為潛在集團(tuán)成員挖掘模型及真實(shí)集團(tuán)成員識(shí)別模型，并對(duì)模型進(jìn)行驗(yàn)證與優(yōu)化。浙江大學(xué)碩士學(xué)位論文 Abstract i 政企客戶拓展支撐系統(tǒng) 的設(shè)計(jì)與 實(shí)現(xiàn) 隨著個(gè)人市場(chǎng)競(jìng)爭(zhēng)從增量市場(chǎng)向存量市場(chǎng)轉(zhuǎn)變，政企集團(tuán)客戶市場(chǎng)已經(jīng)成為電信運(yùn)營(yíng)商新的增長(zhǎng)點(diǎn)。 隨著全業(yè)務(wù)和互聯(lián)網(wǎng)時(shí)代市場(chǎng)競(jìng)爭(zhēng)更加激烈，數(shù)據(jù)挖掘技術(shù)越來越重要，對(duì)系統(tǒng)支撐渠道精細(xì)管理提出了更高的要求，對(duì)政企客戶拓展工作提出了新挑戰(zhàn)。并對(duì)浙江各地市代理商的需求進(jìn)行透徹的分析，總結(jié)出政企客戶拓展支撐系統(tǒng)的功能模塊與系統(tǒng)框架，進(jìn)一步給出系統(tǒng)的詳細(xì)設(shè)計(jì)方案， 完成了系統(tǒng)的開發(fā)實(shí)現(xiàn)與測(cè)試 。 關(guān)鍵詞： 浙江移動(dòng)， 挖掘模型 ，政企客戶拓展支撐系統(tǒng) ，集團(tuán)成員 浙江大學(xué)碩士學(xué)位論文 Abstract ii Abstract With the petition in the individual market changes from the incremental market to the stock market, group customers’ market of government and enterprise has bee a new growth point for tele operators. With the fullservice and the age of the Inter market being more petitive, data mining technology is increasingly important. Fine management of system support channels proposed a higher demand, and the work of expanding government and enterprise customers have the new challenges. In this paper, bine with the present Situation and problem of the government and enterprise customers expanding work of Zhejiang Mobile. Using Data Mining to research the Mining model of government and enterprise customers, research focuses on the mining model of potential group members and the identify model of the true members group, and validate the model. Then, conduct a thorough analysis of the demands ing from Zhejiang agents, summed up the functional modules and system framework of the government and enterprise customers expanding support system, advancing proposed system design. Further, given the detailed design of the system, plete the coding development and testing of system. At present, the government and enterprises expanding support system has been put into practical application, and achieved certain results, Significant reduce the working pressure of the frontline customer manager, effectively increasing the efficiency of government and enterprise customers expanding. Key Words： Zhejiang Mobile, Mining model, government and enterprise customers expanding support system， group39。 Abstract ..................................................