【正文】 ........................................14 一、咸寧房地產(chǎn)市分析 .........................................................................................................14 土地供應(yīng) ..................................................................................................................14 市場(chǎng)價(jià)格 ..................................................................................................................15 市場(chǎng)產(chǎn)品 ..................................................................................................................16 客戶構(gòu)成 ..................................................................................................................16 商業(yè)項(xiàng)目調(diào)研 ...........................................................................................................16 市場(chǎng)調(diào)研總結(jié)： .......................................................................................................18 二、咸寧市地產(chǎn)市場(chǎng)及市場(chǎng)特征 ...........................................................................................18 三、咸寧市消費(fèi)市場(chǎng)的特征 ..................................................................................................19 第三章 區(qū)域市場(chǎng)中昊天大市場(chǎng) ...........................................................................................20 （一）項(xiàng)目概況 ....................................................................................................................20 （二）開發(fā)商簡(jiǎn)介 ................................................................................................................21 （三）周邊配套 ....................................................................................................................21 （四）咸安經(jīng)濟(jì)開發(fā)區(qū)基本情況 ...........................................................................................22 第四章 昊天大市場(chǎng)項(xiàng)目?jī)r(jià)值分析 ...........................................................................................23 一、昊天大市場(chǎng)目標(biāo)定位 : ....................................................................................................23 二、招商定位 : .....................................................................................................................24 三、影響項(xiàng)目?jī)r(jià)值實(shí)現(xiàn)的要素： ...........................................................................................24 四、昊天大市場(chǎng)定位及特色 ..................................................................................................25 五、項(xiàng)目的優(yōu)勢(shì)及機(jī)遇 .........................................................................................................27 3 六、本項(xiàng)目的潛值 ................................................................................................................29 第五章 昊天大市場(chǎng)工程與銷售招商計(jì)劃 ....................................................................................29 第六章昊天大市場(chǎng)的銷售預(yù)測(cè)評(píng)價(jià) ...............................................................................................30 一、營(yíng)銷策略研究 ................................................................................................................30 （ 1）商品市場(chǎng)目標(biāo)定位 ................................................................................................30 （ 2）招商策略 ..............................................................................................................30 二、優(yōu)勢(shì)分析 .......................................................................................................................32 第七章 環(huán)境保護(hù)、安全衛(wèi)生和節(jié)能 ........................................................................................32 環(huán)境保護(hù)執(zhí)行標(biāo)準(zhǔn) ...........................................................................................................32 污染物與污染源 ..............................................................................................................32 環(huán)境保護(hù)措施 ..................................................................................................................32 安全衛(wèi)生 .........................................................................................................................33 防雷接地 .........................................................................................................................33 消防 ................................................................................................................................33 衛(wèi)生和治安管理 ..............................................................................................................34 節(jié)能 ................................................................................................................................34 第八章昊天大市場(chǎng)的財(cái)務(wù)評(píng)價(jià) ......................................................................................................35 一、昊天大市場(chǎng)項(xiàng)目銷售及成本評(píng)價(jià) ....................................................................................35 一、銷售收入： .............................................................................................................35 二、昊天大市場(chǎng)經(jīng)濟(jì)分析指標(biāo) ...............................................................................................35 昊天大市場(chǎng)經(jīng)濟(jì)分析表 ..................................................................................................36 昊天大市場(chǎng)三期經(jīng)濟(jì)分析表 ......................................