【正文】 ..........................................18 三、咸寧市消費(fèi)市場的特征 ..................................................................................................19 第三章 區(qū)域市場中昊天大市場 ...........................................................................................20 （一）項(xiàng)目概況 ....................................................................................................................20 （二）開發(fā)商簡介 ................................................................................................................21 （三）周邊配套 ....................................................................................................................21 （四）咸安經(jīng)濟(jì)開發(fā)區(qū)基本情況 ...........................................................................................22 第四章 昊天大市場項(xiàng)目價值分析 ...........................................................................................23 一、昊天大市場目標(biāo)定位 : ....................................................................................................23 二、招商定位 : .....................................................................................................................24 三、影響項(xiàng)目價值實(shí)現(xiàn)的要素： ...........................................................................................24 四、昊天大市場定位及特色 ..................................................................................................25 五、項(xiàng)目的優(yōu)勢及機(jī)遇 .........................................................................................................27 3 六、本項(xiàng)目的潛值 ................................................................................................................29 第五章 昊天大市場工程與銷售招商計劃 ....................................................................................29 第六章昊天大市場的銷售預(yù)測評價 ...............................................................................................30 一、營銷策略研究 ................................................................................................................30 （ 1）商品市場目標(biāo)定位 ................................................................................................30 （ 2）招商策略 ..............................................................................................................30 二、優(yōu)勢分析 .......................................................................................................................32 第七章 環(huán)境保護(hù)、安全衛(wèi)生和節(jié)能 ........................................................................................32 環(huán)境保護(hù)執(zhí)行標(biāo)準(zhǔn) ...........................................................................................................32 污染物與污染源 ..............................................................................................................32 環(huán)境保護(hù)措施 ..................................................................................................................32 安全衛(wèi)生 .........................................................................................................................33 防雷接地 .........................................................................................................................33 消防 ................................................................................................................................33 衛(wèi)生和治安管理 ..............................................................................................................34 節(jié)能 ................................................................................................................................34 第八章昊天大市場的財務(wù)評價 ......................................................................................................35 一、昊天大市場項(xiàng)目銷售及成本評價 ....................................................................................35 一、銷售收入： .............................................................................................................35 二、昊天大市場經(jīng)濟(jì)分析指標(biāo) ...............................................................................................35 昊天大市場經(jīng)濟(jì)分析表 ..................................................................................................36 昊天大市場三期經(jīng)濟(jì)分析表 ...........................................................................................37 資金籌措 ..................................................................................................................39 第九章 項(xiàng)目風(fēng)險分析 ..............................................................................................................40 一、社會、政治、文化等方面的不確定性和風(fēng)險 ...................................................................40 二、經(jīng)濟(jì)發(fā)展方面的不確定性和風(fēng)險 ....................................................................................40 三、市場方面的不確定性和風(fēng)險 ...........................................................................................41 四、房地產(chǎn)開發(fā)過程中的不確定因素 ....................................................................................41 五、用決策樹計算項(xiàng)目綜合風(fēng)險值 ........................................................................................42 第十章 可行性研究成果 .........................................................................................................43