國際市場營銷1-展示頁
2025-04-03 18:06本頁面
【正文】 keting ? International Marketing reflects the emergence of a global marketplace and significant new challenges facing business management in a petitive and rapidly changing international environment. ? STUDENT EVALUATIONS ? Participation 10% ? Homework 15% ? Quiz 10% ? Term paper (presentation) 15% ? Final Exam 50% 需要 產(chǎn)品 … 效用 … 交換 … 市場 … … 營銷 Chapter 1 Ⅰ Introduction to international marketing ? Concept of international marketing ? 1） Marketing （ P2） 指一個企業(yè)所進行的各種與市場相關(guān)的營利活動 ， 包括市場調(diào)查與分析 ， 市場細分與目標市場的選擇；產(chǎn)品或服務的開發(fā)；產(chǎn)品或服務的定價；經(jīng)過一定的分銷渠道 ， 向市場供應這些產(chǎn)品或服務；使用某種促銷手段 ， 向市場提供信息并說服人們購買 。 Process of planning and executing the conception pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and anization goals.（ P1） ? two fundamental goals in mind: ? to create customer value ? to achieve petitive advantage 2） International marketing ? It is the performance of business activities designed to plan , price, promotion. And direct the flow of a pany’ goods and services to consumers or users in more than one nation for a profit. ? 國際市場營銷是指對商品和勞務流入一個以上的國家的消費者或用戶手中的過程 ,進行計劃 ,定價 ,促銷和引導 ,以便獲取利潤的活動. ? The international marketing task（ P4） – Controllable factors – Uncontrollable factors 7 3） The International Marketing Task Political/legal forces Economic forces 1 2 Environmental uncontrollables country market A Environmental uncontrollables country market B Environmental uncontrollables country market C Competitive
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