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provement and cost cutting ?Little product differentiation ?Cost minimization ?Overcapacity in the industry ?Prune line to eliminate items not returning good margin ?Reduce capacity Strategy and Issues During A Product’ s Life Cycle Best period to increase market share RD engineering are critical Product design and development are critical Frequent product and process design changes Overcapacity Short production runs High skilledlabor content High production costs Limited number of models Utmost attentions to quality Quick elimination of marketrevealed design defects ? Company Strategy Issues ? P/OM Strategy Issues Introduction Strategy and Issues During A Product’ s Life Cycle Practical to change prices or quality image Marketing is critical Strengthen niche Forecasting is critical Product and process reliability Competitive product improvements and options Shift toward product oriented Enhance distribution Company Strategy Issues P/OM Strategy Issues Growth Strategy and Issues During A Product’ s Life Cycle Poor time to increase market share Competitive costs bee critical Po