品牌管理講座-展示頁
2025-02-27 13:08本頁面
【正文】 開創(chuàng)先例，并且 讓公眾知道 Lead Ideas Intensification by weaving the ideas together將不同的 IDEA組織在一起 ? Publicise unheardof response to world’s first online fashion show advertised during the SuperBowl 在 Superbowl期間發(fā)布廣告， 告知公眾世界上第一個網(wǎng)上市裝秀 Problem: response levels crashed the system! 難題： 系統(tǒng)崩潰！ Summary小結(jié) ? Interplay and intensification improve results 相互影響和強化提升最終結(jié)果 ? Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them 品牌世界時一個感覺的世界， 它通過選擇不同有相互影響的接觸點，加強消費者對品牌的投入度 ? Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360176。 tools 各種 360度思考的工具 Group Exercise 3 分組練習(xí) ? Go back into your groups 回到你的小組 ? Explore the Brand World for your brand 發(fā)掘你們品牌的品牌世界 ? Generate Points of Contact options and evaluate them using the Strategic Impact Matrix 產(chǎn)出接觸點并運用策略矩陣加以評估 ? Report back in one hours time 1小時后報告 Conclusion 結(jié)論 Discovered the Challenge facing the brand in a 360 Degree way Described the Brand’s DNA Challenge 挑戰(zhàn) BrandPrint 品牌寫真 Brand World 品牌世界 Created a world which maximises the interplay between the brand and its customers at various points of contact What We Have Done 我們學(xué)習(xí)了什么？ Idea Brand Audit 品牌檢驗 Brand Scan 品牌掃描 Points of contact 接觸點 Gathered, ordered and interpreted information about the brand in a 360 Degree way Understood the unique relationship between the brand and its customers Defined the areas where the brand can intensify th
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