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【正文】 cline, both because the prospect pool with a connection to PTV shrinks and because membership renewal is highly correlated with audienceWith the number of nonprofits growing twice as fast as real household charitable giving, stations will be hard pressed to grow their share of members’ wallets Source:“Donor Centrics Comparison Report for Public Television, December 2023。 PBS annual reports$ billion$ billionCHALLENGES: ONLY GROWTH AREAS ARE UNRELATED BUSINESS AND UNDERWRITING1990 2023Annual Growth %19902023Drivers of growth3CHALLENGES: HISTORICALLY, THE SYSTEM HAS GROWN THROUGH DIVERSIFICATION – NOW ALL REVENUE SOURCES ARE THREATENED Source:AFRs。Developing a Sustainable Economic Model for Public TelevisionMay 29, 2023CONFIDENTIALPROJECT ASPIRATIONS AND KEY QUESTIONSIdentify and drive major changes that will put public television on a more sound economic footing and ensure its future successHow severe and long lasting are the financial pressures on the system?How should we launch these initiatives and effect lasting change?Which performance improvement opportunities offer the most promise?1CHALLENGES: BOTH STATION ECONOMIES AND PROGRAM DEVELOPMENT ARE ATRISK * Excludes capital funding for digital upgrade. Revenues not adjusted for inflation**Growth rate from 19942023Source: CPB Audited Financial Reports (AFR), PBS analysis (dues), Appendix Q from PBS SG white paper (“Funding for PBS NPS Programming by Funder Category”)$ Billion $450 Million2023 Local Station Economy2023 National Program FundingProspects for future revenue growth % per year* % per year**Historical growthin revenues (19902023)CurrentsizeDecline in real terms due to falling member revenuesA system decision % per yearFlat to very slowly growing (1% above inflation)2023 Station Assessment$107 M2 Total PTV system revenue,* 1990 and 2023$ MillionsUniversity InkindCorporate and foundation givingUnrelated businessState and local funding Federal funding** Member giving*Excludes capital funding for digital upgrade, additional capital fundraising, endowment, and interest **Federal agency grants for 2023 are estimated (assumed 5% growth over 2023)Source:AFR。 federal reports。 Team perspectiveFuture Outlook4CHALLENGES: NET STATION MEMBERSHIP REVENUE HAS DECLINED IN REAL TERMS SINCE 1990* All growth rates are pound annual growth rates.Source:AFRs?！?DMA Factbook 2023。 PBS annual report, 2023 Annual Growth Rate19902023Stations expense, 1990 and 2023Percent100% = $ billion2023NPS dues and servicesNearly 1/3 of station programming and production costs are concentrated in producing stations for national programming72023 Actual2023 IllustrativeBroadcast ops MembershipEduc. / outreachOtherCHALLENGES: REVENUE DECREASES WILL PROMPT REPEATED PAINFUL COST REDUCTIONSSource:SABS。 APTS Digital Clearinghouse。 2023 figures are estimates as of 12/12/02Growth in total programming investment NPS / Plus / SIP / Select (19912023)$ MillionsCorporate, Foundation, private producer, other*Station, PBS, and CPB19912023 Growth Rate%%%266301338267291327370311326379450Prospects for future funding growthSource 19912023Growth RatePercent Future outlook PBS / stations 4 Station financial challenges make itimpossible to increase assessmentsabsent very pelling case Corporate underwriters5 Ability to join in recovery of TV ad market threatened by turnover of keyunderwriters and mercial petitionCPB 3 Federal deficits, fiscal environment threaten requested increases Foundations 9 Slower growth likely as foundations stabilize giving levels after rapid increases in the late 1990s andshrinking endowments since 2023 Independent producers 8 Continued growth uncertain Government agencies 9 Threatened by government deficits Other 10 Too small to make a difference 43211CHALLENGES: INCREASINGLY, NATIONAL P
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