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【正文】 onal Revenue SourcesA. MembershipRetentionMajor GiftsCosts of MembershipB. UnderwritingNational SalesUnwired Network SalesLocalC. FoundationsD. Local PartnershipsE. Federal DollarsDept. of Education, NEASpectrum AuctionTax on InterAncillary SourcesA. Other PlatformsCableVODTivoOnlineB. Rights Mgt.Video/DVDLicensingDomestic SyndicationInternational Sales Digital TelevisionA. New ServicesDistance EducationDatacastingHomeland SecurityISPWorkforce TrainingGovernment ServicesNonprofit ServicesMember SubscriptionsTV MulticastB. Federal SupportB. CollaborationMaster ControlCommercial PartnersMembership/Underwriting Sales C. TechnologyInterconnectionAsset Management Master Control A. Third Party FundsNational Programming FundCoProductionB. Change Programming MixC. Individual ProgramsLower PerHour CostIncrease RepeatsSystem EfficienciesProgrammingA. Improve Lower Performing Stations15OPTIONS: WE ANALYZED THE IDEAS AGAINST EACH CRITERION Criterion 3 No major strategic issues Criterion 2: Under PTV controlCriterion 1: Likely, large, near term:? Major gifts? Member retention? Membership cost? National underwriting? Local underwriting? Foundation fundraising? Cable Channel? Domestic windowing? VOD/TIVO? New digital services? Increased federal support for DTV? Rights management? System efficienciesNeed a strategic plan to pursue? Cable Channel? Domestic windowingPrepare for but avoid over investment? VOD/TIVO? Increased federal support for DTVGood ideas but insufficient to secure financial health? New digital services? Member retention? Membership cost? Local underwriting? Major gifts? Member retention? Membership cost? National underwriting? Local underwriting? Foundation fundraising? VOD/TIVO? New digital services? Increased federal support for DTV? Rights management? System efficiencies? Major gifts? Member retention? Membership cost? National underwriting? Local underwriting? Foundation fundraising? New digital services? Rights management? System efficiencies? Major gifts? National underwriting? Foundation fundraising? Rights management? System efficiencies16OPTIONS: THREE POTENTIAL SOLUTIONS PASSED EACH SCREEN 1. Expand major and planned giving efforts2. Pursue cost savings through station and system efficiencies3. Improve model for National Programming17*Based on case study stations, including KUED, OPTV, KNPB, and WGBH Source:Station interviews。 三月 2102:07:0102:07Mar2123Mar211故人江海 別 ，幾度隔山川。 三月 212:07 上午 三月 2102:07March 23, 20231行 動(dòng) 出成果，工作出 財(cái) 富。 02:07:0102:07:0102:073/23/2023 2:07:01 AM1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的 積 累。 23 三月 20232:07:01 上午 02:07:01三月 211楚塞三湘接， 荊門 九派通。 三月 21三月 21Tuesday, March 23, 2023 閱讀 一切好 書 如同和 過(guò) 去最杰出的人 談話 。 勝 人者有力，自 勝 者 強(qiáng) 。 2023/3/23 2:07:0102:07:0123 March 20231一個(gè)人即使已登上 頂 峰，也仍要自 強(qiáng) 不息。 23 三月 20232:07:01 上午 02:07:01三月 211最具挑 戰(zhàn) 性的挑 戰(zhàn) 莫 過(guò) 于提升自我。 三月 2102:07:0102:07Mar2123Mar211越是無(wú)能的人，越喜 歡 挑剔 別 人的 錯(cuò) 兒。 2023/3/23 2:07:0102:07:0123 March 20231空山新雨后，天氣晚來(lái)秋。 02:07:0102:07:0102:07Tuesday, March 23, 20231不知香 積 寺，數(shù)里入云峰。 2:07:01 上午 2:07 上午 02:07:01三月 21沒(méi)有失 敗 ，只有 暫時(shí) 停止成功！。 三月 21三月 2102:07:0102:07:01March 23, 20231他 鄉(xiāng) 生白 發(fā) ，舊國(guó) 見(jiàn) 青山。 三月 21三月 21Tuesday, March 23, 2023雨中黃葉 樹 ，燈下白 頭 人。s Economics of Basic Cable Networks 2023。 interviewsStation costcutting scenario:15% revenue lossAcquisition schedulingProg. productionGeneral administrative$ millionUnderwriting Website 76 ? Reduce headcount by 26%, from 80 to 59? Cut local production budget by 40%, reducing annual locally produced hours from 109 to 65? Eliminate the Program Guide? Maintain or slightly decrease investment in website and education76 $ millionIllustrative expense budget for an average medium/large munity station100%=8CHALLENGES: CAPITAL INVESTMENTS MAY FURTHER REDUCE AVAILABLE FUNDING? Only $800 million of the estimated $ billion goal has been raisedDigit
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