【正文】 eliver balanced product ranges 實施均衡的產(chǎn)品品類設(shè)置? Work with Designers to develop range designs 與設(shè)計師合作做產(chǎn)品設(shè)計? Review product through sampling sealing process 通過樣本檢驗產(chǎn)品? Develop necessary packaging design 必要的包裝設(shè)計? Ensure strategy variables are delivered 保證實施戰(zhàn)略的各個方面n Price, margin, quality, lead time 價格，利潤，質(zhì)量，訂貨至 送貨時間? Ensure range width and depth plies with range plans 保證產(chǎn)品品類設(shè)置的實施（種類、數(shù)量）25Copyright: James Clark and Prentice DaySource and maintain supplier base尋找和保持供貨商的基礎(chǔ)26Copyright: James Clark and Prentice DayProfile of a Buyer 買手的工作內(nèi)容n Source and maintain supplier base 尋找和保持供貨商的基礎(chǔ)? Source supplier base suitable for product plans and designs 尋找合適產(chǎn)品風格類型的供應(yīng)商? Review fit of existing supplier base 調(diào)整與現(xiàn)有供貨商的關(guān)系? Work with Quality assurance on sampling and sealing process 在制作樣本的過程中與質(zhì)檢部門合作? Negotiate trading terms with suppliers 與供應(yīng)商談判貿(mào)易條件? Manage in season issues, disputes and opportunities 在銷售季內(nèi)尋找新的機遇27Copyright: James Clark and Prentice DaySupport marketing proposition支持市場營銷的工作28Copyright: James Clark and Prentice DayProfile of a Buyer 買手的工作內(nèi)容 n Support marketing proposition 協(xié)助市場營銷工作? Decide on marketing spend 決定市場營銷所要投入的花費? Propose marketing strategy to support product strategy 通過市場營銷戰(zhàn)略來支持產(chǎn)品戰(zhàn)略n Financial support, promotional support, retail support 財務(wù)，促銷 零售上的支持? Agree artistic direction for editorial or point of sale collateral (POS) 決定產(chǎn)品宣傳方向和銷售點29Copyright: James Clark and Prentice DayMerchandisers 商品企劃師The role 職能30Copyright: James Clark and Prentice Day31Copyright: James Clark and Prentice DayMerchandising structure – reminder 商品企劃部結(jié)構(gòu)Merchandiser商品企劃師Assistant Merchandiser助理商品企劃師Allocator配貨員32Copyright: James Clark and Prentice DayWhat retailers look for in a Merchandiser零售商需要什么樣的商品企劃師呢？n Logical numerate minds 有很強邏輯性的數(shù)學頭腦 n Commercial mindset 商業(yè)頭腦n Problem solving approach to work 在工作中解決問題的能力n Strong negotiation skills 很強的溝通技巧n Interest in product useful 對產(chǎn)品用途感興趣n Strong management skills 很強的管理技巧33Copyright: James Clark and Prentice DayMerchandiser role 商品企劃師的角色n Develop financial plans 財務(wù)計劃n Develop planning strategies 發(fā)展經(jīng)營戰(zhàn)略n Deliver balanced financial targets 財務(wù)目標n Deliver balanced product plans 產(chǎn)品計劃n Deliver effective in season trading 保證銷售季中的計劃實施34Copyright: James Clark and Prentice DayDevelop financial plans 發(fā)展財務(wù)計劃35Copyright: James Clark and Prentice DayProfile of a Merchandiser 商品企劃師職能n Develop financial plans 發(fā)展財務(wù)計劃? Review top leve