【正文】 ............................................. 1 公司概要 ................................................................................................................................................... 1 企業(yè) 理念 ................................................................................................................................................... 1 公司簡(jiǎn)述 ................................................................................................................................................... 1 二、市場(chǎng)分析 ...................................................................................................................................................... 4 市場(chǎng)背景 .................................................................................................................................................... 4 發(fā)展趨勢(shì) .................................................................................................................................................... 4 市場(chǎng)調(diào)查和分析 ....................................................................................................................................... 5 三、競(jìng)爭(zhēng)分析 ...................................................................................................................................................... 7 產(chǎn)品 服務(wù) .................................................................................................................................................... 8 價(jià)格 ............................................................................................................................................................ 9 市場(chǎng)份額 .................................................................................................................................................... 9 地區(qū) ............................................................................................................................................................ 9 營(yíng)銷(xiāo)方式 .................................................................................................................................................... 9 管理手段 .................................................................................................................................................. 10 人力資源管理 團(tuán)隊(duì)簡(jiǎn)介 ....................................................................................................................... 11 競(jìng)爭(zhēng)描述 ................................................................................................................................................. 12 SWOT分析 ............................................................................................................................................. 12 競(jìng)爭(zhēng)戰(zhàn)略 ................................................................................................................................................ 13 進(jìn)入市場(chǎng)障礙 ....................................................................................................................................... 14 細(xì)分市場(chǎng) ................................................................................................................................................ 14 四、營(yíng)銷(xiāo)戰(zhàn)略 .................................................................................................................................................... 15 營(yíng)銷(xiāo)理念 .................................................................................................................................................. 15 營(yíng)銷(xiāo)目標(biāo) .................................................................................................................................................. 15 服務(wù)定位 .................................................................................................................................................. 16 價(jià)格策略 .................................................................................................................................................. 16 促銷(xiāo)策略 .................................................................................................................................................. 17 廣告策劃 .................................................................................................................................................. 17 推銷(xiāo)策略 .................................................................................................................................................. 18 合作關(guān)系 .................................................................................................................................................. 18 五、 投資收益與風(fēng)險(xiǎn)分析 ............................................................................................................................. 18 投資凈現(xiàn)值 .............................................................................................................................................. 18 投資回收期 .............................................................................................................................................. 19 盈虧平衡分析 ......................................................................................................................................... 19 六、管理體系 .................................................................................................................................................... 20 公司組織結(jié)構(gòu)表 ..................................................................................................................................... 20 人員配置表 .............................................................................................................................................. 20 部門(mén)職能 ..............................................................................................................