【正文】 Contents ? What is a Business Plan ? Writing a Business Plan ? Business Plan sample (to be plemented later) 1 182。 Definition of a business plan 182。 The significance of a business idea 182。 Elements of a promising business idea 182。 Protecting your business idea ? What is a Business Plan 2 182。 1) Product/ Service 2) Market and Competition 3) Marketing 4) Business System 5) Organization and HR 6) Opportunities and Risks 7) Implementation Schedule 8) Financial Planning ? What is a business plan Developing a business idea (idea which can make money) into a detailed plan that can be implemented 3 182。 Significance of a business idea There are many different ways to generate a business idea. The following are remendations to e up with wellanized business ideasbest if implemented at the same time – Intangible Workshop : Hold workshops to generate ideas to facilitate pany intangibles, as the significance of intangibles continue to grow under the new economy – Benchmarking/Megatrend Analysis : Study megatrends of other industries to generate ideas or conduct benchmarking analysis – Online Idea DB : Make an idea DB online to enable review/posting of ideas as a way to help develop business ideas – Business Plan Competition: Hold business plan petitions to generate business ideas ? What is a business plan ‘No business idea, no business plan’ ‘No business plan, no business’ A business idea is the start of a business establishment. You must have many creative ideas which can be transformed into a business in order to create value 182。 Elements of a promising business idea – The key to success in the marketplace is satisfied customers, not great products. (ex) “Our new device can perform 200 operations per minute.” (X) “Our new device has 25% fewer parts.” (X) “Our new device will save the customer a quarter of the time.” (O) – Make value propositions to the customer – Present customers with unique values. Clear customer value Market of adequate size Feasibility and profitability Sufficient degree of innovation 1 2 4 3 ? What is a business plan ◇ Clear Customer Value ? Who will buy your product/service ? ? Why should the customer buy the product ? (What needs does your product fulfill that the petitor products cannot ?) ? What is most unique about your business idea ? Key Questions 6 – Does the market you plan to target with your products/services have adequate size (no precise analysis needed, statistics or estimates can be used) – Know who your petitors are. Clear customer value Market of adequate size Sufficient degree of innovation 1 2 4 3 ? What is a business plan ◇ Market of adequate size Feasibility and profitability ? What is the market size ? ? Is the market growing ? ? What is your target market and market share ? ? Who are your petitors ? ? What are your strengths/weaknesses pare to your petitors ? Key Questions 7 – A business idea should have the following four elements according to product/service type and business system –Must specify where innovation is taking place New product (Microsoft) New industry (Netscape) Existing industry New business system (Dell) Business System Convention Innovation Product/service Convention Innovation Clear customer value Market of adequate size Sufficient degree of innovation 1 2 4 3 Feasibility and profitability ◇ Sufficient degree of innovation ? What is a business plan ? How is your product/service innovative ? ? How is your business system innovative ? Key Questions 8 – Consider feasibility (legal constraints, time/resource limits, etc) – Calculate overall profitability (simple cash flow, etc) Clear customer value Market of adequate size Sufficient degree of innovation 1 2 4 3 Feasibility and profitability ◇ Feasibility and Profitability ? What is a business plan ? What are the constraints in implementing your business idea ? ? Why are other people not implementing this kind of business idea ? ? What is the gross margin rate of your planned business ? ? How much investment is necessary ? How much is the variable cost ? Does the profit increase ? ? What is the overall cash flow ? Key Questions 9 182。Protecting a business idea Ways of protecting a business idea – Patenting : Patenting a business idea to ensure legal protection – Confidentiality agreement : Maintaining a confidentiality agreement with related parties working on the business idea – Quick implementation : Implementing your business plan as soon as possible ? What is a business plan Innovative ideas are the result of hard work and creative thinking. It is important to protect the idea sufficiently so that the idea is not exposed to other industries The best protection is to implement your business idea as quickly as possible so as to build an entry barrier 11 182。 Elements of a good business plan 182。 Summary 182。 Market and Competition 182。 Business System 182。 Opportunities and Risks 182。 Financial Planning 12 182。 Elements of a good business plan ◇ Clarity: Must clearly lay out the key points (strengths) of the business plan ◇ Objectivity: Must be based on objective data ◇ Simplicity: Should be prehensible by technical layman ◇ Consistency: Must have uniform visual layout and consistency in editing of the final version ◇ Welldefined, quantifiable customer value :