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, imperdiet nec, congue ac, scelerisque vel, nulla. Donec et mauris. Integer a nulla vulputate pede consequat euismod. Praesent molestie urna nec leo. Proin eros. Maecenas ac sem nec dui sodales tempus. Maecenas suscipit egestas velit. Suspendisse vel tortor. Proin imperdiet, sem nec aliquet ultrices, nunc est egestas eros, non hendrerit magna eros eget augue. Maecenas sed leo vitae leo faucibus vulputate. Proin dignissim eros at augue. Nam luctus nulla non nibh. Nam at lorem ac mauris laoreet viverra. In placerat consequat nunc. Donec rhoncus nunc ac urna. Integer vestibulum condimentum orci. Fusce velit turpis, malesuada quis, scelerisque ut, eleifend vitae, ipsum. Vestibulum eu erat. Vestibulum justo nisl, tincidunt et, semper vel, tristique quis, eros. Vestibulum tempus, massa vel consectetuer congue, erat magna consequat purus, a facilisis orci nibh vitae purus. Nam tincidunt venenatis ligula. Nunc orci nulla, ornare quis, lobortis viverra, dapibus at, turpis. Suspendisse sit amet nisl at enim tincidunt blandit. Curabitur augue est, suscipit sed, egestas sit amet, vehicula vitae, tellus. Maecenas nec metus vel nisi interdum pellentesque. Words Text TextText18% 300% 12% 1% we don’t really know how to 2. discuss it but there is no mon language 3. improve it we don’t really have the tools 4. implement it Here CEOs 10176。 Managers 60176。 Ok everything else than planned main the challenge think outsideofthe box insanity: doing the same thing over and over again and expecting different results Albert Einstein “ ” enabling business model innovation usercentered creativity exploration interdisciplinary approach strategic fit more examples what’s the connection? activities precision microengineering costs partners client relationship mechanical watches luxury buyers revenue streams channels joints patients Cemex example activities core petencies costs partners client relationship cement by cubic meter builders revenue streams channels cement delivered during time window on time delivery fleet management the business model design process 1. identify interdisciplinary stakeholders setup team 2. understand (business) environment – frame problem 3. suspend reality ideate 4. bring back reality prototype 5. chose suitable design decide 6. execute project portfolio 7. evaluate, learn and redesign manage improvement Alexander Osterwalder, PhD all photos from Flickr under a creative mons license authors indicated in ment