【正文】 Business ? Two main business units: Nokia work and Nokia mobile Starting ? First office in China in 1985, first JV in China in 1994 Employees ? 60,000 staff in 130 countries ? More than 20 offices in China, 7 JVs, 1 WOFE and 1 RD center with over 5500 staff History ? Started business in China since 1950s ? 1985 saw first office in Beijing, supplying fixed line works ? Supplied analog NMT 450 system and terminal in 1986 ? Supplied transmission system, optical cable and electric cables in later 1980s ? Supplied analog ETACS system and terminals in 1989 ? Supplied GSM system and terminals in 1990s ? Leader in mobile munication globally and in China ? Al though a relatively laterer to China, has invested heavily in its Chinese business ? Focused product lines with Nokia work offering mobile, broadband and IP work infrastructure, and Nokia mobile offering mobile handsets Source: Nokia Press Release 6 SAMSUNG010605BJkickoff2 STRATEGY 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 7 SAMSUNG010605BJkickoff2 NOKIA POSITIONS ITSELF AS A LEADING PRODUCT AND SYSTEM SUPPLIER IN THE FAST GROWING MOBILE COMMUNICATION INDUSTRY Vision To lead mobile munication through the integration of mobility with inter and the innovation of new service models Product Value delivery system Strategy ? Focuses on mobile munication products and aims to be a total solution provider in mobile munication ? Regularly introduces consumeroriented products with emphasis on designs and functions ? Builds strong local alliance through JVs with Chinese partners and RD centers with Chinese universities ? Builds exclusive specialist shops to bring onestep solutions to end users ? Builds fixed and mobile service stations with wide geographic coverage including rural areas Source: Nokia press Release 8 SAMSUNG010605BJkickoff2 NOKIA HAS CAUGHT UP WITH MOTOROLA AS MARKET LEADERS IN MOBILE HANDSETS SINCE 1999 Monthly market share development (Percent of market in units sold) 98 99 Jan ?00 Dec ?00 010203040Nokia Motorola Siemens Ericsson Source: IDC, McKinsey Analysis 9 SAMSUNG010605BJkickoff2 UNLIKE ITS COMPETITORS, NOKIA’S MARKET SHARE IS THE SAME AMONGST NEW AND REPURCHASE BUYERS 31 31 3128 29 291012 1287 723 2121Others Nokia Ericsson Siemens Motorola Repurchase Buyers New Buyers Total market Percent of units sold, 2023 4Q 25% 75% % of Market 100% Definition: ? New buyer:never bought mobile phone before ? Repurchase buyer: bought mobile phone before Source: IDC, McKinsey analysis 10 SAMSUNG010605BJkickoff2 AMONG REPURCHASERS, NOKIA’S CHURN RATE IS HIGH, BUT AT PAR WITH MOTOROLA Percent, 2023 10633241566Ericsson Nokia Alcatel Others Siemens Brand bought by previous Nokia owners Motorola Samsung 11326326319Motorola Alcatel Others Siemens Brand bought by previous Motorola owners Nokia Samsung Ericsson Source: McKinsey analysis 11 SAMSUNG010605BJkickoff2 PRODUCT/MARKET 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 12 SAMSUNG010605