【正文】 oral presentation。 it is not a plete record of the discussion. SEC China010821BJToshiba OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Key product offerings ? Market position 2 SEC China010821BJToshiba BACKGROUND INFORMATION 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Key product offerings ? Market position 3 SEC China010821BJToshiba Source: Toshiba website, Lit search BACKGROUND INFORMATION – TOSHIBA Established: 1875 by Hisashige Tanaka President CEO: Tadashi Okamura Total Assets: US$51,578 million Shareholders’ Equity: US$10,054 million Number of employees: 190,000 worldwide (As of September 30, 2023) Domestic Plants, Branches Offices And Other Facilities: Production facilities: 25 Branch offices: 35 Sales offices: 23 Overseas Plants, Branches Offices and Other Facilities: Offices: 10 Manufacturing panies: 42 Subsidiaries affiliates: 72 4 SEC China010821BJToshiba Source: Company website, Lit search BACKGROUND INFORMATION – DALIAN TOSHIBA TELEVISION, LTD Location: Dalian, Liaoning Province Starting year: 1996 Registered Capital: US$30 million Unit Sold: color TV 1 million sets, 50% export (Year 2023) Joint Venture Partners Type Foreign Juristic Person39。s Shares ? Toshiba ? Toshiba (China) Co. ? Dalian Daxian (Group) Co., Ltd. Number of employees: 2,000 Products: 21’ – 34’ color TV (CRT, Projection, Flat) Domestic Juristic Person39。 McKinsey Analysis TOSHIBA’S DEVELOPMENT WENT THROUGH THREE STAGES Organization structure Corporate strategy Product Development Technology 18751939 ? Two Japanese electrical equipment manufacturers merged in 1939 to create Toshiba. ? Technological innovation accounted for the panies’ successes. One of the founders was the socalled Edison of Japan. ? Main products included transformers, electric motors, light bulbs, radio receivers, and cathoderay tubes. 1978 PRESENT 19391978 ? The pany grew rapidly and became a market leader in the electrical and electronic industry. However, the anization became more bureaucratic. ? The pany continued to be innovative in the early years, producing many firsts in the industry. However, It lost its innovator image in the 70’s . ? Numerous leading products in the electrical and electronics areas. Examples includes Japan’s first vacuum cleaner, first fluorescent lamp, first radar, etc. ? Toshiba shifted direction by investing heavily in IT segment. The anization became increasingly global, employing 190,000 employees worldwide with annual sales over 165。 McKinsey Analysis DEVELOPMENT OF DALIAN TOSHIBA’S TV BUSINESS IN CHINA Key initiative Key results 19961997 ? Founded as a joint venture in 1996, construction was pleted in 1997. ? Conducted accurate market forecast and implemented just in order inventory management. ? Inventory turnover less than two days. ? Made profit the next year. 2023 19982023 ? Focused on high profit margin PJTV segment, and peted on technology, service and management rather than price. ? Strengthened customer service ? Revenue and profit grew 50% annually. Became the No. 1 market share leader in PJTV segment. ? Toshiba decided to relocate its digital TV production to Dalian and invested 165。s 10th 5year plan, we will enlarge our investment in IT industry…. Toshiba has the world leading LCD related and semiconductor technology. The amount of each investment will exceed I billion USD. “ Apart from Japan, Toshiba divides global market into four regions, America, Europe, China and the rest of Asia. China is the only region made up of one single country Chief representative of Toshiba in China ? Invested panies in China ? Total investment ? Chief representative ? Total number of employees ? Importance of China ? Future investment plan 23 RMB 6 billion Pintianxinzheng (pinyin) over 10,000 Chief representative of Toshiba in China Source: literature research, interview 10 SEC China010821BJToshiba TOSHIBA IS THE LEADING PLAYER IN NOTEBOOK MARKET BOTH IN CHINA AND GLOBALLY Time Key milestones 1985 1990 1993 1994 1999 2023 Introduced the first notebook in the world Introduced STN notebook Introduced color TFT notebook Introduced Pentiumempowered notebook Ranked number one in China notebook market for 4 years Ranked number one in world wide notebook market for 7 y