【正文】 s insight for anyone employed in this area. The first edition of the book was chosen as Training Book of the Year in 1994 and the new edition has been updated to make it even more accessible.(C)HUMAN RESOURCE MANAGENENT:AINTERNATIONAL PERSPECTIVEProfessor Ella SchoonhovenThis is the first book to look at the theory and use of management techniques in every major industrial country. This survey of modern management methods is unequalled in its scope and is destined to bee classic among modern management texts. Professor Schoonhoven describes the application of HRM techniques in Europe, in United States and the Far East, paring and contrasting the approach of each business culture. She also includes a chapter on the emerging economies of Eastern Europe and Asia.(D)PRODUCTION TECHNIQUES FOR MODERMANGERSDirk Bolatt, Michael Terry and Dr. Yu LuanPublished last year, this is being the essential text for production managers in industrial panies. More than a guide, this text explains the thinking behind recent changes in work methods and encourage managers to practice approaches to production. The authors, who have themselves all had experience in production as well as teaching and research, cover both the wellknown techniques and others which have received less attention but which have been developed by leading firms in global process technology.(E)ORGANISATION AND CULTOUREDr. Andrew GreenIn an international business world, the contemporary manager deals with people from a variety of backgrounds and cultures. Often simple differences can obstruct munication: the international manager needs to be sensitive to these differences in order to be truly effective. Andrew Green’s fascinating and amusing book guides you through the potential mistakes which contrasting culture way in which major cultural groups handle each of these aspects. This is a book to keep with you every time you travel. Easy to read and full of hints, it may prove to be the difference between international success and disaster.重要語(yǔ)法：注意在備選句中的限定詞。限定詞是指在名詞詞組中對(duì)名詞起特指、類(lèi)指以及表示確定數(shù)量和非確定數(shù)量等限定作用的詞類(lèi)。重視限定詞的出現(xiàn)，可以迅速定位備選句中重要信息，從而有的放矢地進(jìn)行查找和篩選。小知識(shí)：圖書(shū)類(lèi)廣告的通用格式。 context。 format。 insight。 be destined to。 contrast。 innovative。 Exercise Two1 This book follows the progress of various products from the concept to the selling stage.2 This book includes very few technical terms.3 In this book we are given some detailed inside information on panies.4 The writer of this book believes pany bosses aim at more than the financial improvement of their pany.5 The writer of this book feels that success involves the ability to adapt quickly to a new situation.6 It is stated in this book that future business success will involve understanding recent thinking in the business area.7 This book shows how to include tine input of consumer in a pany.8 This book is aimed at the workforce as well as management.A PERCENTAGE SOLUTIONS Paler FraserAnticipating changes in the marketplace and the petition depends on the ability to quickly reorganize business structures. Percentage Solutions shows that these significant change indicators lie in the 20% of business opportunities that will drive growth and profit into the future. Peter Fraser suggests that panies stay ahead of change by using a rapid redesign approach to quickly renew and rethink their business. In the book he details how this redesign could work and gives some example of how it could be put into practice in a pany.￡B BUSINESS THOUGHTS Norman Heimes, Sandy DaviesAttaining higher levels of customer satisfaction, increasing speed and efficiency in the product development process, and increasing profits are the goals many managers are struggling to achieve. The basic business philosophy behind this book is Customer Integrated Decision Making, or CIDM, which is a process that shows managers how to reach these goals by integrating the customer into the decisionmaking process and incorporating the customer’s wants and needs into the design of new products and services.￡C COMMODITIES TO GO Philip M RodgersThis fascinating and instructive book takes readers behind the scenes of twentyfour of the biggest new product success stories of the past few years and reveals the normally confidential workings of some of the institutions where these products were developed. Each story focuses on a different strategy and offers managers and professionals invaluable insights into how the brightest and best new product ideas were originally thought up, then developed and finally brought to market.￡D A HANDBOOK OF MODERN BUSINESS MATTERS Joyce JamiesonThe incorporation of information technology in the workplace has revolutionized the way people do business. But the revolution has not finished new technologies are being developed every day. The divide between man and technology is being increasingly narrow, and in some societies social and cultural changes are gradually occurring in order to reengineer business operations for the 21st century. A Handbook of Modem Business Matters will encourage you to think about the new concepts and ideas which often pass by only half understood, but will eventually make the difference between success and failure.￡E BUSINESS CHOICES Anne JonesThis original book about attitudes towards work is both for individuals in routine jobs seeking to improve the quality of their working lives and for managers who find themselves expected to do more with less in this era of uncertainty. Business Choices reveals a new way of thinking about work that will motivate both employees and panies to reach for higher levels of achievement. In a clear and very readable style that avoids much irritating business jargon. Anne Jones seeks to improve working attitudes at all levels of th