【正文】 .......................................................................3 可行性研究編制依據(jù) .................................................................................................................................4 技術(shù)經(jīng)濟(jì)指標(biāo) .............................................................................................................................................5 可行性研究的主要結(jié)論 .............................................................................................................................6第二章 市場分析 .................................................................................................................................................8 房地產(chǎn)宏觀市場分析 .................................................................................................................................8 西安市房地產(chǎn)市場分析 .............................................................................................................................9 城東南板塊及項(xiàng)目區(qū)域市場分析 ...........................................................................................................11 市場調(diào)查分析 ...........................................................................................................................................13 項(xiàng)目 SWOT 分析 ......................................................................................................................................17 典型案例分析 ...........................................................................................................................................20 價(jià)格定位 ...................................................................................................................................................20 擬建項(xiàng)目定位 ...........................................................................................................................................23第三章 項(xiàng)目建設(shè)條件 .......................................................................................................................................25 自然條件 ...................................................................................................................................................25 項(xiàng)目規(guī)劃用地條件 ...................................................................................................................................25 項(xiàng)目市政配套條件 ...................................................................................................................................26第四章 項(xiàng)目開發(fā)方案 .......................................................................................................................................27 建設(shè)規(guī)模 ...................................................................................................................................................27 項(xiàng)目規(guī)劃設(shè)計(jì)思想 ...................................................................................................................................27 勞動安全 ...................................................................................................................................................29 環(huán)境保護(hù) ...................................................................................................................................................29 建設(shè)進(jìn)度安排 ...........................................................................................................................................31第五章 項(xiàng)目營銷策劃方案 ...............................................................................................................................33 項(xiàng)目營銷策劃方案 ...................................................................................................................................33 項(xiàng)目定價(jià) ...................................................................................................................................................33 項(xiàng)目市場推廣 ...........................................................................................................................................33 項(xiàng)目銷售 ...................................................................................................................................................38 項(xiàng)目銷售面積及銷售收入實(shí)現(xiàn)計(jì)劃 .......................................................................................................40第六章 投資估算及資金籌措 ...........................................................................................................................42 項(xiàng)目總投資估算的依據(jù) ...........................................................................................................................42 項(xiàng)目的總投資估算的原則 .......................................................................................................................42 總投資估算 ...............................................................................................................................................43“XXXXX”項(xiàng)目可行性研究報(bào)告 2 項(xiàng)目總投資的資金來源 ...........................................................................................................................44第七章 財(cái)務(wù)評價(jià) ...............................................................................................................................................45 基礎(chǔ)數(shù)據(jù)的確定 .......................................................................................................................................45 財(cái)務(wù)盈利能力分析 ...................................................................................................................................45 清償能力分析 ...........................................................................................................................................45 盈虧平衡分析 ...........................................................................................................................................46 敏感性分析 ...............................................................................................................................................47 靜態(tài)評價(jià)指標(biāo)分析 ......................