英語翻譯復習-展示頁
2024-08-20 16:21本頁面
【正文】 ebuy 直接再購買top management 高層領導market segmentation 市場細分submarket 子市場market segment 子市場market targeting 目標市場選定structural attractiveness 結構吸引力expected profitability 預期盈利(能力)substitute product 替代商品longrun objective 長期目標marketcoverage strategy 市場覆蓋策略undifferentiated marketing 無差異營銷differentiated marketing 差異營銷concentrated marketing 集中營銷market positioning 市場定位positioning strategy 定位策略product attributes 產品特征perceptual map 定位圖underposition 定位過粗overposition 定位過細geographic segmentation 按地理標準細分demographic segmentation 按人口標準細分psychographic segmentation 按心理標準細分behavioral segmentation 按行為標準細分benefit segmentation 按效用細分tangible product attributes 可見產品特征intangible product attributes 不可見產品特征product warranty 產品保證the core product 實質產品the actual product 形式產品the augmented product 延伸產品consumer goods 消費者產品industrial goods 工業(yè)品product mix 產品組合product line 產品線product life cycle 產品生命周期introduction stage 引入期growth stage 成長期maturity stage 成熟期decline stage 衰退期innovator 創(chuàng)新者sales volume 銷售量distributor 分銷商technological advance 技術進步profit potential 利潤潛力product classification 產品分類convenience products 便利品fastmoving consumer goods 易消耗消費者產品shopping products 選購品consumer durables 消費者耐耗品specialty products 特殊（消費）品quality superiority 質量超級性design exclusivity 設計獨特性acquisition 收購patent 專利original products 全新產品product improvements 革新產品product modifications 改進產品new brand 新品牌產品a new product strategy 新產品策略idea generation 創(chuàng)意產生idea screening 創(chuàng)意篩選business analysis 經營分析prototype development 樣品試制test marketing 市場試銷mercialization 正式上市framework 框架feasibility 可行性brainstorming 頭腦風暴petitive risks 競爭風險operational risks 運營風險legal risks 法律風險go error 誤用drop error 誤舍quality standards 質量標準branding 定品牌brand name 品牌名稱trademark 商標individual branding 個別品牌策略family branding 家族（統一）品牌策略packaging 包裝product portfolio analysis 產品組合分析the Boston Matrix 波士頓產品組合矩陣stars 明星類產品question marks 問題類產品cash cows 金牛類產品dogs 狗類產品pricing 定價 revenue 收益 pricing objectives 定價目標survival 維持生存（定價目標）current profit maximization 當前利潤最大化（定價目標）market share leadership 市場份額領導地位（定價目標）variable cost 可變成本fixed cost 固定成本cash flow 現金流return on investment 投資回報base price 基準價格consumer perceptions of value 消費者價值認知costplus pricing 成本加成定價法valuebased pricing 以認知價值為基礎的定價法petitionbased pricing 以競爭為基礎的定價法oligopolistic industries壟斷行業(yè)breakeven analysis 均衡分析target return profit pricing 目標回報定價法total revenue 總收益total cost 總成本pricing strategies 定價策略marketskimming pricing 撇脂定價法marketpenetration pricing 滲透定價法price sensitive 價格敏感price adjustment 價格調整discount pricing 折扣定價法volume purchase 批量購買offseason buying 淡季購買quantity discount 數量折扣cash discount 現金折扣seasonal discount 季節(jié)折扣psychological pricing 心理定價法oddeven pricing 尾數定價prestige pricing 聲望定價leader pricing
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