英語(yǔ)翻譯復(fù)習(xí)(已修改)
2025-08-17 16:21 本頁(yè)面
【正文】 英語(yǔ)翻譯復(fù)習(xí)marketing 營(yíng)銷advertisement 廣告Retailer零售商Warehouse倉(cāng)庫(kù)marketing decisions營(yíng)銷決定customer needs顧客需求buying power購(gòu)買力marketing research營(yíng)銷調(diào)研advertising 廣告（活動(dòng)）new product development新產(chǎn)品開發(fā)service delivery提供服務(wù)personal selling 個(gè)人銷售packaging design包裝設(shè)計(jì)nonprofit organization非贏利組織private enterprise私營(yíng)企業(yè)productionorientation以生產(chǎn)為導(dǎo)向salesorientation以銷售為導(dǎo)向marketingorientation以營(yíng)銷為導(dǎo)向marketing concept營(yíng)銷理念societal marketing concept社會(huì)營(yíng)銷理念distribution channel銷售渠道planning計(jì)劃 implementation實(shí)施evaluation評(píng)估strategic marketing plan戰(zhàn)略營(yíng)銷計(jì)劃situation analysis形勢(shì)分析marketing objective營(yíng)銷目標(biāo)corporate mission企業(yè)宗旨target market目標(biāo)市場(chǎng)promotional program促銷項(xiàng)目marketing mix營(yíng)銷組合tactical action plan戰(zhàn)術(shù)行動(dòng)計(jì)劃budgets and controls預(yù)算與控制marketing strategy營(yíng)銷戰(zhàn)略pricing 定價(jià)distribution分銷promotion促銷relationship marketing 關(guān)系營(yíng)銷added value 增值marketing environment 營(yíng)銷環(huán)境environmental forces 環(huán)境因素target customers 目標(biāo)顧客emerce 電子商務(wù)online ordering 網(wǎng)上訂購(gòu)agent 代理商petitor 競(jìng)爭(zhēng)者marketing intelligence 營(yíng)銷情報(bào)marketing research 營(yíng)銷調(diào)研systematic environmental scanning 系統(tǒng)的環(huán)境掃描microenvironment 微觀環(huán)境macroenvironment 宏觀環(huán)境demographic force 人口因素market potential 市場(chǎng)潛力market share 市場(chǎng)份額customer satisfaction 顧客滿意purchase behavior 購(gòu)買行為marketing research process營(yíng)銷調(diào)研過(guò)程research objective 調(diào)研目標(biāo)primary data 第一手資料secondary data 第二手資料survey （問(wèn)卷）調(diào)查法observation 觀察法experiment 實(shí)驗(yàn)法personal interview 面談法telephone interview電話調(diào)查法 mail interview 郵寄調(diào)查法personal bias 主觀偏見questionnaire 問(wèn)卷respondent 被調(diào)研者response rate 回應(yīng)率social environment 社會(huì)環(huán)境social values 社會(huì)價(jià)值觀petitors’ tactics 競(jìng)爭(zhēng)者戰(zhàn)術(shù)economic environment 經(jīng)濟(jì)環(huán)境economic indicators 經(jīng)濟(jì)指標(biāo)unemployment 失業(yè)interest rate 利率inflation 通貨膨脹inventory 存貨money supply 貨幣供給legal and political environment 法律與政治環(huán)境monetary and fiscal policies 貨幣與財(cái)政政策social legislation and regulations 社會(huì)法規(guī)與條例marketingrelated legislations 與營(yíng)銷相關(guān)的法規(guī)consumer buying behavior 消費(fèi)者購(gòu)買行為final buyer 最終買者personal consumption 個(gè)人消費(fèi)consumer market 消費(fèi)者市場(chǎng)stimulus—response model 刺激—回應(yīng)模型marketing stimuli 營(yíng)銷刺激determinant 決定因素basic values 基本價(jià)值觀perception 感知preference 喜好reference group參考集團(tuán)family lifecycle stage 家庭生命周期階段lifestyle 生活風(fēng)格personality 個(gè)性personal characteristics 個(gè)人特征motivation 動(dòng)力decisionmaking process (購(gòu)買)決定過(guò)程need recognition 需求認(rèn)知information search 信息搜尋evaluation of alternatives 選擇評(píng)估purchase decision 購(gòu)買決定postpurchase behavior 買后行為business market 商務(wù)品市場(chǎng)derived demand 引致需求business transaction 商務(wù)交易peting product 競(jìng)爭(zhēng)品 economic factor 經(jīng)濟(jì)因素personal factor 個(gè)人因素disposable personal ine 個(gè)人稅后收入intangibility, 無(wú)形性inseparability, 不可分割性heterogeneity 變動(dòng)性perishability. 易衰敗性buying centre 購(gòu)買小組straightrebuy 直接再購(gòu)買top management 高層領(lǐng)導(dǎo)market segmentation 市場(chǎng)細(xì)分submarket 子市場(chǎng)market segment 子市場(chǎng)market targeting 目標(biāo)市場(chǎng)選定structural attractiveness 結(jié)構(gòu)吸引力expected profitability 預(yù)期盈利(能力)substitute product 替代商
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