【正文】 沂蒙熱線商業(yè)計劃書第 2 頁/共 26 頁 2目錄第一章 項目背景 ...................................................................................................................................3 項目背景概述 .................................................................................................................................3 項目優(yōu)勢分析 ................................................................................................................................4 項目可行性分析 .............................................................................................................................4第二章 市場分析 .....................................................................................................................................5 國內(nèi)團購網(wǎng)站服務(wù)類型 ................................................................................................................5 2022 年中國網(wǎng)絡(luò)團購市場大事記 ...............................................................................................6 中國網(wǎng)絡(luò)團購市場發(fā)展現(xiàn)狀 ........................................................................................................6 人群分析 ........................................................................................................................................8 主要團購網(wǎng)站商品分類比較 .........................................................................................................8 競爭對手概況 ..............................................................................................................................11 主要競爭對手分析 ......................................................................................................................11 競爭對手問題綜合分析 ..............................................................................................................12第三章 項目介紹 ...................................................................................................................................13 網(wǎng)站總體定位 ...............................................................................................................................13 網(wǎng)站發(fā)展目標(biāo) ...............................................................................................................................14 網(wǎng)站規(guī)劃與建設(shè)進度 ..................................................................................................................14 網(wǎng)站欄目版塊 ...............................................................................................................................15 網(wǎng)站優(yōu)勢 .......................................................................................................................................17 收益來源概述 ...............................................................................................................................18第四章 實施方案 ...................................................................................................................................18 產(chǎn)品策略 ......................................................................................................................................18 定價策略 ......................................................................................................................................19 人群策略 ......................................................................................................................................19 形象宣傳策略 ..............................................................................................................................20 加盟策略 ......................................................................................................................................21 服務(wù)策略 ......................................................................................................................................21 推廣策略 ......................................................................................................................................21第五章 網(wǎng)站技術(shù)方案 ...........................................................................................................................22第六章 推廣方案 .................................................................................................................................22 線上推廣 ...................................................................