【正文】 .................................1 投資與財務(wù) ..........................................................................................................22 產(chǎn)品和服務(wù) .................................................................................................................3 行業(yè)背景 ..............................................................................................................3 全國航空模型發(fā)展背景及現(xiàn)狀 ....................................................................3 遼寧航空模型基地發(fā)展背景及現(xiàn)狀 ...........................................................4 產(chǎn)品描述 ..............................................................................................................4 近期產(chǎn)品 ........................................................................................................4 遠(yuǎn)期產(chǎn)品 ........................................................................................................6 產(chǎn)品特點 ..............................................................................................................7 市場前景較為廣闊 ........................................................................................7 產(chǎn)品寬闊的延伸性 ........................................................................................8 航模活動具有極大的市場吸引力 ................................................................83 市場機(jī)會 ...................................................................................................................10 市場現(xiàn)狀 ............................................................................................................10 市場概述 ......................................................................................................10 市場特點 ......................................................................................................11 市場需求預(yù)測 ....................................................................................................12 市場細(xì)分 ............................................................................................................14 目標(biāo)市場 ...........................................................................................................15 目標(biāo)消費人群 ............................................................................................15 目標(biāo)消費區(qū)域 ............................................................................................16 市場競爭分析 ....................................................................................................17 供應(yīng)者討價還價能力 ................................................................................18 購買者討價還價能力 ................................................................................18 新進(jìn)入者威脅 ............................................................................................18 替代品的威脅 ............................................................................................19 同行業(yè)競爭分析 ........................................................................................194 公司戰(zhàn)略 ...................................................................................................................21 公司概述 ............................................................................................................21 公司戰(zhàn)略分析 ....................................................................................................21 總體戰(zhàn)略 ............................................................................................................23 企業(yè)宗旨 ......................................................................................................24 企業(yè)目標(biāo) ......................................................................................................24 奧翔航模中心創(chuàng)業(yè)計劃書 II 企業(yè)精神 ......................................................................................................24 服務(wù)理念 ......................................................................................................24 企業(yè)核心競爭力 ..........................................................................................24 公司發(fā)展戰(zhàn)略 ....................................................................................................25 初期戰(zhàn)略（35 月） ....................................................................................25 中期戰(zhàn)略（13 年） ....................................................................................26 長期戰(zhàn)略（46 年） ....................................................................................26 公司廠址選擇 ....................................................................................................275 市場營銷 ...................................................................................................................29 目標(biāo)市場 (TARGET MARKET) ............................................................................29 產(chǎn)品（PRODUCT ） .............................................................................................29 產(chǎn)品 ..............................................................................................................29 服務(wù) ..............................................................................................................29 品牌 ..............................................................................................................30 價格（PRICE） ...................................................................................................31 銷售渠道（P LACE） .................