【正文】 ............................................................................................................10 市場現(xiàn)狀 ............................................................................................................10 市場概述 ......................................................................................................10 市場特點 ......................................................................................................11 市場需求預(yù)測 ....................................................................................................12 市場細分 ............................................................................................................14 目標市場 ...........................................................................................................15 目標消費人群 ............................................................................................15 目標消費區(qū)域 ............................................................................................16 市場競爭分析 ....................................................................................................17 供應(yīng)者討價還價能力 ................................................................................18 購買者討價還價能力 ................................................................................18 新進入者威脅 ............................................................................................18 替代品的威脅 ............................................................................................19 同行業(yè)競爭分析 ........................................................................................194 公司戰(zhàn)略 ...................................................................................................................21 公司概述 ............................................................................................................21 公司戰(zhàn)略分析 ....................................................................................................21 總體戰(zhàn)略 ............................................................................................................23 企業(yè)宗旨 ......................................................................................................24 企業(yè)目標 ......................................................................................................24 奧翔航模中心創(chuàng)業(yè)計劃書 II 企業(yè)精神 ......................................................................................................24 服務(wù)理念 ......................................................................................................24 企業(yè)核心競爭力 ..........................................................................................24 公司發(fā)展戰(zhàn)略 ....................................................................................................25 初期戰(zhàn)略（35 月） ....................................................................................25 中期戰(zhàn)略（13 年） ....................................................................................26 長期戰(zhàn)略（46 年） ....................................................................................26 公司廠址選擇 ....................................................................................................275 市場營銷 ...................................................................................................................29 目標市場 (TARGET MARKET) ............................................................................29 產(chǎn)品（PRODUCT ） .............................................................................................29 產(chǎn)品 ..............................................................................................................29 服務(wù) ..............................................................................................................29 品牌 ..............................................................................................................30 價格（PRICE） ...................................................................................................31 銷售渠道（P LACE） ..........................................................................................31 推廣策略（P ROMOTION） .................................................................................32 贈送產(chǎn)品 ......................................................................................................32 人員推銷 ......................................................................................................32 廣告 ..............................................................................................................32 公關(guān)（Public Relation） .............................................................................336 管理體系 ...................................................................................................................35 公司性質(zhì) ............................................................................................................35 奧翔航模中心的機構(gòu)設(shè)置 ................................................................................35 奧翔航模中心的部門職責 ................................................................................35 奧翔航模中心的管理人員配備 ........................................................................36 奧翔航模中心管理人員的配備 ...............................................................36 奧翔航模中心服務(wù)人員的配備 ...............................................................36 管理團隊