【正文】 .........................................................................................102 技術(shù)及產(chǎn)品 .................................................................................................101 項(xiàng)目的技術(shù)原理 .............................................................................122 項(xiàng)目主要內(nèi)容及創(chuàng)新點(diǎn) ..............................................................13第四章 市場分析 ........................................................................................................154 / 55 外部環(huán)境分析 ................................................................................................15 宏觀環(huán)境分析 ......................................................................................15 行業(yè)分析 ..............................................................................................173 需求預(yù)測： .....................................................................................18 行業(yè)成功的關(guān)鍵因素 .......................................................................203 微觀環(huán)境分析： .............................................................................211 國內(nèi)外競爭者分析： ...............................................................21 SWOT 分析 ....................................................................................................27 機(jī)會(huì)與威脅 ...........................................................................................27 優(yōu)勢與劣勢 ..........................................................................................28第五章 公司戰(zhàn)略 ........................................................................................................30 總體戰(zhàn)略 ........................................................................................................30 企業(yè)文化 ..............................................................................................30 公司名稱的內(nèi)涵 ................................................................................30 總體發(fā)展戰(zhàn)略 ......................................................................................33 品牌戰(zhàn)略 ..............................................................................................33 本項(xiàng)目產(chǎn)品經(jīng)營目標(biāo) ..........................................................................34 項(xiàng)目產(chǎn)品化實(shí)施戰(zhàn)略 ....................................................................................34 項(xiàng)目產(chǎn)品化實(shí)施計(jì)劃進(jìn)度安排 ..........................................................34 具體實(shí)施規(guī)劃 ......................................................................................35第六章營銷戰(zhàn)略 ..........................................................................................................361 市場定位 ......................................................................................................362 目標(biāo)市場 ......................................................................................................363 分銷策略 ......................................................................................................374 營銷推廣策略 ..............................................................................................37第七章 生產(chǎn)管理 ........................................................................................................421 生產(chǎn)要求 ......................................................................................................42 廠址選擇 ........................................................................................................425 / 55 生產(chǎn)廠址選者主要考慮以下因素： ...................................................42 選址優(yōu)勢: ..............................................................................................433 產(chǎn)品生產(chǎn)流程 ..............................................................................................44 生產(chǎn)條件及設(shè)備 ...................................................................................44 相關(guān)服務(wù) .........................................................................................................46第八章 融資方案和資本結(jié)構(gòu)安排 ........................................................................471 融資方案 ......................................................................................................472 資金用途 .....................................................................................................47第九章 財(cái)務(wù)狀況和投資回報(bào) ..............................................................................481 財(cái)務(wù)分析前提條件 ......................................................................................481 財(cái)務(wù)和會(huì)計(jì)基本假設(shè) .....................................................................482 財(cái)務(wù)和會(huì)計(jì)政策 .............................................................................482 財(cái)務(wù)預(yù)測 ......................................................................................................481 銷售收入預(yù)測 ................................................................................482 產(chǎn)品成本預(yù)測 ................................................................................483 期間費(fèi)用的預(yù)算 ............................................................................494 成本費(fèi)用匯總 ................................................................................495 營業(yè)利潤預(yù)測（稅前） ................................................................493 財(cái)務(wù)報(bào)表 ......................................................................................................50 財(cái)務(wù)狀況分析 ................................................................................................52 盈利能力分析 .......................................................................................52 營運(yùn)能力分析 .......................................................................................52 償債能力分析 .......................................................................................53 發(fā)展能力分析 .......................................................................................535 投資可行性 .................................................................................................53第十章 組織與管理 .......................................................................