【正文】 .........................................................................4 公司戰(zhàn)略 ..........................................................................................5 營銷策略 ..........................................................................................5 管理體系 ..........................................................................................6 公司財務 ..........................................................................................7 風險分析與規(guī)避 ..............................................................................8第二章 項目背景 ..............................................................9 錨桿支護現狀 ..................................................................................9 我國錨桿支護技術落后 ..................................................................9 國內外可回收錨桿的缺陷 ............................................................10 可回收錨桿的發(fā)展趨勢 ................................................................11第三章 項目產品與技術 ..................................................13 項目簡介 ........................................................................................13 核心技術 ........................................................................................14 技術創(chuàng)新 ........................................................................................15 核心產品 ........................................................................................16 配套產品 ........................................................................................19 產品優(yōu)勢 ........................................................................................20 產品對比 ........................................................................................22 產品研發(fā)方向 ................................................................................24第四章 市場與競爭分析 ................................................26 市場特征概述 ................................................................................26 市場調查 ........................................................................................26 市場環(huán)境分析 ................................................................................27 應對策略 ........................................................................................33 競爭優(yōu)勢 ........................................................................................34 市場容量分析 ................................................................................35 市場前景預測分析 ........................................................................35第五章 公司戰(zhàn)略 ............................................................38 戰(zhàn)略目標 ........................................................................................38礦業(yè)節(jié)能公司創(chuàng)業(yè)計劃書營銷策劃書3 總體戰(zhàn)略 ........................................................................................38 發(fā)展戰(zhàn)略 ........................................................................................39第六章 市場營銷 ............................................................42 市場細分 ........................................................................................42 銷售目標 ........................................................................................43 產品策略 ........................................................................................43 價格策略 ........................................................................................47 促銷策略 ........................................................................................48 渠道策略 ........................................................................................50 銷售服務體系 ................................................................................52 年度營銷費用預算 ........................................................................53第七章 生產管理 ............................................................55 生產要求 ........................................................................................55 廠址選擇 ........................................................................................55 廠區(qū)規(guī)劃 ........................................................................................57 生產工藝流程 ................................................................................58 項目管理 ........................................................................................60第八章 公司管理 ............................................................61 公司性質 ........................................................................................61 公司簡介 ........................................................................................61 公司標志 ........................................................................................61 組織機構 ........................................................................................62 公司管理 ........................................................................................63 人力資源管理 ................................................................................64 企業(yè)文化 ........................................................................................70 創(chuàng)新機制 ........................................................................................71第九章 投資分析 ............................................................72 股本結構及規(guī)模 ............................................................................72 資金的來源與運用 ........................................................................72 投資收益及風險分析 ....................................................................73 投資凈現值 ....................................................................................74 投資回收期 ....................................................................................75 內含報酬率 ....................................................................................75 項目敏感性分析 ............................................................................75 盈虧平衡分析 ................................................................................76 投資回報 ....................