我國飯店集團(tuán)化發(fā)展障礙分析與策略探討-展示頁
2024-08-11 15:05本頁面
【正文】 業(yè)在二十一世紀(jì)將成為我國名副其實(shí)的支柱產(chǎn)業(yè)。 obstacle。關(guān)鍵詞：飯店集團(tuán)化；歷史進(jìn)程；障礙；策略The analysis about obstacles and discussion about strategies of developing the China’s hotel conglomeratingStudent majoring in Tourism Management Zhang JingTutor Cui FengAbstract: With the development of economic globalization，and foreign hotel groups expand rapidly, the petition in hotel industry has been much tougher and the risk of investment has bee larger than ever. China’s hotels keep at highly separate status, which will face huge petitive pressure to survive in the 21st century. Establishing or joining in china’s own hotel conglomerates and improve their petitive power, will be the only way to survive and develop for china’s hotel. This paper ,first ,give a simple introduction of hotel conglomerating, review the process of china’s hotel conglomerating, The result shows: The exploration on hotel conglomerating in China hotel industry haven’t show favorable effect over the past thirty years. There also have some obstacles on the way. At last, Combine development elements and make a discussion of Hotel Group of the future development strategy.Key words: hotel conglomerating。本文在簡(jiǎn)要闡述飯店集團(tuán)化概念的基礎(chǔ)上，回顧了中國飯店集團(tuán)化發(fā)展的歷史進(jìn)程，結(jié)果表明：我國飯店業(yè)在經(jīng)歷了三十年的探索和實(shí)踐后，其集團(tuán)化業(yè)績(jī)并不理想，在發(fā)展的過程中仍然存在著一些障礙。目錄摘要……………………………………………………………………………………………1關(guān)鍵詞…………………………………………………………………………………………1Abstract………………………………………………………………………………………1Key words ……………………………………………………………………………………1引言……………………………………………………………………………………………1一、飯店集團(tuán)化概述…………………………………………………………………………2 （一）飯店集團(tuán)化的概念界定………………………………………………………………2 （二）飯店集團(tuán)化的主要實(shí)現(xiàn)形式…………………………………………………………2 ……………………………………………………………………………2 ……………………………………………………………………2………………………………………………………………2二、中國飯店集團(tuán)化發(fā)展進(jìn)程及障礙分析…………………………………………………2（一）我國飯店業(yè)集團(tuán)化發(fā)展階段演進(jìn)……………………………………………………2(1978年1989年)………………………………………………2(1990年1999年 ………………………………………………2（2000年至今) ……………………………………………………………3（二）中國飯店集團(tuán)
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1