【正文】 水平環(huán)境..................................................................................................................12......................................................................................................................................................12 市場需求 12 項(xiàng)目概述 13 產(chǎn)品描述..........................................................................................................................13 專利.....................................................................................................................................13 市場進(jìn)入策略和市場開發(fā)策略， .....................................................................................13第三章 市場調(diào)查和分析 .................................................................................................................................16 目標(biāo)市場顧客 16 宏觀市場分析.....................................................................................................................16 國外競爭..........................................................................................................................17 國內(nèi)競爭..........................................................................................................................17 預(yù)估市場份額和銷售額 18 市場發(fā)展的走勢 18第四章 項(xiàng)目戰(zhàn)略 .............................................................................................................................................20 競爭策略 20 創(chuàng)新戰(zhàn)略..........................................................................................................................20 人才戰(zhàn)略..........................................................................................................................21醫(yī)療機(jī)械有限公司企劃方案創(chuàng)業(yè)計(jì)劃書2 文 化 戰(zhàn) 略.........................................................................................................................21 形象戰(zhàn)略..........................................................................................................................21 發(fā)展戰(zhàn)略 22 開發(fā)階段..........................................................................................................................22 完善階段..........................................................................................................................23 市場占領(lǐng)階段..................................................................................................................24 營銷策略 25 市場劃分..........................................................................................................................25 銷售方式..........................................................................................................................25第五章 財(cái)務(wù)及其他安排.................................................................................................................................28 收入來源 28 收支平衡點(diǎn)和正現(xiàn)金流 28 收支平衡點(diǎn)......................................................................................................................28 正現(xiàn)金流..........................................................................................................................29 市場份額 30 市場定位..........................................................................................................................30 產(chǎn)品開發(fā)介紹 32 研發(fā)流程圖......................................................................................................................32 主要合作伙伴 33 技術(shù)方面合作伙伴..........................................................................................................33 產(chǎn)品代工商......................................................................................................................33 原材料供應(yīng)商..................................................................................................................33 投資商..............................................................................................................................33 經(jīng)銷代理商......................................................................................................................33 廣告?zhèn)髅?.........................................................................................................................33 融資方案 33 風(fēng)險(xiǎn)投資..........................................................................................................................33 自由投資..........................................................................................................................34 創(chuàng)新基金..........................................................................................................................34 擔(dān)保貸款..........................................................................................................................34 政府基金..........................................................................................................................34 股權(quán)融資..........................................................................................................................35第六章 存在的風(fēng)險(xiǎn)和問題 ............................................................................................................................36 風(fēng)險(xiǎn)分析 36 政策風(fēng)險(xiǎn)..........................................................................................................................36 市場風(fēng)險(xiǎn)..........................................................................................................................37 財(cái)務(wù)風(fēng)險(xiǎn)分析..................................................................................................................37 管理風(fēng)險(xiǎn).............................................................................................................................39 資金撤出風(fēng)險(xiǎn)..................................................................................................................39 應(yīng)急計(jì)劃 39 總體風(fēng)險(xiǎn)應(yīng)急策略..........................................................................................................39 具體風(fēng)險(xiǎn)應(yīng)急方案..........................................................................................................40醫(yī)療機(jī)械有限公司企劃方案創(chuàng)業(yè)計(jì)劃書3第七章 管理團(tuán)隊(duì) .