【正文】 14 內(nèi)部重組的關(guān)鍵14 國有企業(yè)的重組15（三） 市場重組：形成核心產(chǎn)品15五、企業(yè)核心競爭力的培育16（一） 提高企業(yè)領(lǐng)導(dǎo)人的核心競爭力意識(shí)16（二） 掌握核心技術(shù)16（三） 集中資源進(jìn)行差異化經(jīng)營與管理16（四） 注重構(gòu)成與發(fā)展企業(yè)的比較優(yōu)勢17（五） 塑造知名品牌17六、維護(hù)和鞏固企業(yè)核心競爭力17（一） 實(shí)施企業(yè)戰(zhàn)略管理18（二） 加強(qiáng)組織管理體系的建設(shè)18（三） 信息體系的培育18（四） 知識(shí)技能的學(xué)習(xí)和積累18（五） 掌握和激勵(lì)人才18（六） 加強(qiáng)保密措施18七、再創(chuàng)新的核心競爭力18（一） 增強(qiáng)企業(yè)再研發(fā)能力18（二） 尋找培育核心競爭力的新生長點(diǎn)19（三） 塑造優(yōu)秀的企業(yè)文化和價(jià)值觀19八、中國企業(yè)所處現(xiàn)狀及怎樣爭創(chuàng)核心競爭力19（一） 我國企業(yè)現(xiàn)在所處的現(xiàn)狀19（二） 促進(jìn)我國大公司和企業(yè)集團(tuán)培育和發(fā)展核心競爭力應(yīng)從哪幾個(gè)方面入手？20九、參考文獻(xiàn)21 序 言核心競爭力也稱核心能力或核心專長，它是企業(yè)獨(dú)特?fù)碛械?、為消費(fèi)者帶來特殊效用、使企業(yè)在某一市場上長期具有競爭優(yōu)勢、獲得穩(wěn)定超額利潤的內(nèi)在能力資源。本文最后論述了怎樣結(jié)合中國企業(yè)所處的國情和現(xiàn)狀，通過幾個(gè)方面的途徑來培育和發(fā)展其核心競爭力。由于企業(yè)面對的市場環(huán)境是不斷發(fā)生變化的，恒久有效的核心競爭力就不可能存在。本文從幾個(gè)方面論述了企業(yè)如何培育核心競爭力，但是一旦這種競爭力通過長期的發(fā)展和強(qiáng)化建立起來后，如果喪失了，又將給企業(yè)帶來無法估量的損失，所以維護(hù)和鞏固它，確保企業(yè)核心競爭力的健康成長顯得格外重要。并在此基礎(chǔ)上詳細(xì)地闡述了企業(yè)如何認(rèn)識(shí)并評(píng)價(jià)企業(yè)的現(xiàn)有核心競爭力。中國企業(yè)在傳統(tǒng)經(jīng)濟(jì)條件下存在著很多弊端，中國加入WTO后，在競爭激烈的市場經(jīng)濟(jì)條件下，中國企業(yè)想要謀求自身的持續(xù)發(fā)展和強(qiáng)大以及培養(yǎng)其與外國強(qiáng)手較量的能力，必須要培養(yǎng)和發(fā)展其核心競爭力。 核心競爭力的培養(yǎng)和發(fā)展 內(nèi) 容 提 要中國的企業(yè)，已經(jīng)置身于全球經(jīng)濟(jì)一體化的大背景之中。全球化必將對國內(nèi)企業(yè)尤其是國企帶來沖擊，在全球經(jīng)濟(jì)一體化的時(shí)代，國企想要謀求生存與發(fā)展，必須善于吸取世界經(jīng)濟(jì)變革的新因素，實(shí)現(xiàn)經(jīng)營戰(zhàn)略的重心轉(zhuǎn)移，大力培育企業(yè)的核心競爭力。本文較詳細(xì)地解讀了核心競爭力，分析其特征，識(shí)別標(biāo)準(zhǔn)及組成部分。在清楚地認(rèn)識(shí)了企業(yè)的現(xiàn)狀后，并在受到傳統(tǒng)經(jīng)濟(jì)影響的市場背景下，中國企業(yè)如何進(jìn)行重組，從而為再造核心競爭力創(chuàng)造條件。核心競爭力是一個(gè)發(fā)展的概念，在不同的時(shí)期和不同的發(fā)展階段核心競爭力是不同的。這一重要約束條件決定了我們的企業(yè)不僅要努力建立某一時(shí)期的核心競爭力，而且還要適應(yīng)競爭環(huán)境的變化，不斷建立新的核心競爭力。關(guān)鍵字：中國企業(yè) 傳統(tǒng)經(jīng)濟(jì) 核心競爭力 AbstractThe Chinese business enterprises have placed themselves in the big background of the world economic integration. The globalization will be necessarily give pound to the national enterprises, especially to the stateowners enterprises. In the time of integration of global economy, if the statedowners enterprises want to exist and develop, they must be good at absorbing the new factors in the world economic reformation, realizing the transfer of the marketing strategy’s center of gravity.The Chinese business enterprises exists a lot of irregularities. After they enter WTO and being under the condition of marketing economy which is filled with vigorous petition, if they want to seek themselves’ lasting development and strengths and educate their abilities to pete with foreign stronger, they must educate and develop their core petencies. This article explains the core petencies in detail, analyzing their characteristics, identification standards and their constitutions. This text expatiates how the enterprises know and evaluate their current core petencies. After knowing the enterprises’ current situation and under the market background, which is affected by the traditional economy, the Chinese enterprises should know how to reorganize themselves so as to create conditions to reproduce core petencies. This article discusses how to grow core petency from several aspects. But after this ability has been established and enhanced, once it lost, it will bring the enterprises unestimated lost. So maintaining and strengthening it and insuring the healthy development of core petencies seem to be particularly important.The core petencies is a developing concept, in different period and different developing stage, core petencies are different. Because the market environment the enterprises confront change continuously, the endurable and valid core petencies impossibly exist. This important controlling condition decides that the enterprises must not only establish someperiod core petencies, but also establish new core petencies continuously. This text finally discusses how the Chinese enterprises bine the state of the nation and present conditions to grow and develop their core petencies through several paths. Key word: Chinese enterprise traditional economy core petencies目 錄序言5 一、 傳統(tǒng)經(jīng)濟(jì)下企業(yè)戰(zhàn)略的設(shè)計(jì)模式，其本身存在的缺陷及應(yīng)采取的對策6（一） 傳統(tǒng)經(jīng)濟(jì)下企業(yè)過于追求數(shù)量規(guī)模6 （二） 傳統(tǒng)經(jīng)濟(jì)下企業(yè)偏好“大而全”或“小而全”6（三） 缺點(diǎn)診斷及對策6（四） 競爭激烈時(shí)代的戰(zhàn)略選擇，中國企業(yè)面臨挑戰(zhàn)——中國企業(yè)急需核心競爭力7 計(jì)劃經(jīng)濟(jì)體制及