中國家電行業(yè)市場競爭分析論文-展示頁
2025-07-07 02:50本頁面
【正文】 the current market and draw the corresponding analytical results, and then on the basis of the analysis clearly points out the existence of petition in the home appliance industry market important issues, such as their lack of innovation, ignoring the quality of service, and finally to the problem based on detailed list of household electrical appliance enterprises address these issues should take countermeasures, such as the return to rational petition, to improve their innovation, so as to indicate the direction of the development of China39。s home appliance industry, appliance industry in the national economy as well as the importance of immediately according to Porter39。s home appliance market such as the vicious petition, and their lack of creativity and some other issues, and these issues must also China39。本文總共分為四章，首先詳細闡述了我國家電行業(yè)發(fā)展歷程，以及家電行業(yè)在國民經(jīng)濟中的重要性，緊接著根據(jù)波特五力分析相關(guān)理論，從競爭者競爭程度、新進入者威脅等五個方面詳細分析當(dāng)前我國家電行業(yè)市場，得出相應(yīng)分析結(jié)果，然后在分析的基礎(chǔ)上明確指出了家電行業(yè)市場競爭中存在的重要問題，諸如自身創(chuàng)新不足、忽略服務(wù)質(zhì)量等，最后以問題為基礎(chǔ)，詳細羅列了家電企業(yè)針對上述問題應(yīng)采取的對策，諸如回歸理性競爭、提高自身創(chuàng)新力等，從而為我國家電廠商發(fā)展指明方向，為以后我國家電行業(yè)更好更快的發(fā)展提供更多的思路。吉林工程技術(shù)師范學(xué)院工商管理學(xué)院畢業(yè)論文學(xué)生姓名：郭毓?jié)笇?dǎo)教師：李文麗專 業(yè)：市場營銷班 級：0942學(xué) 號： 5號論文起止年月：2012年11月 至 2013年 6月中國家電行業(yè)市場競爭存在的問題及對策分析China household appliances industry market petition exists question and countermeasure analysis郭毓?jié)笇?dǎo)教師： 李文麗 職稱: 副教授 專業(yè)名稱： 市場營銷 答辯時間： 2013年6月3日7日 答辯委員會主席： 楊吉生 畢業(yè)論文評閱人： 齊璐 2013 年 6 月摘 要中國家電市場，起步較晚，但是隨著經(jīng)濟的發(fā)展，我國自身具有的龐大的市場潛力開始日益凸顯，家電行業(yè)迅猛發(fā)展。在此過程中，由于市場經(jīng)濟自身的特點，相應(yīng)制度的不完善，加之利益驅(qū)使等因素，導(dǎo)致我國家電市場出現(xiàn)了諸如惡性競爭、自身創(chuàng)新能力不足等一些問題，而這些問題也是我國家電企業(yè)必須面對和妥善解決的。關(guān)鍵詞：家電行業(yè)；波特五力分析；競爭AbstractChinese home appliance market, started late, but with the economic development, China itself has huge market potential began increasingly prominent the appliance industry has developed rapidly. In this process, due to the characteristics of the market economy itself, the corresponding system is imperfect, coupled with profitdriven and other factors, resulting in China39。s household electrical appliance enterprises face and proper solution. This total is divided into four chapters, the first elaborate on the course of development of China39。s five forces analysis of relevant theories, the degree of petition from petitors, the threat of new entrants five aspects of China39。s home appliance manufacturers, China39。 Porter39。 petition 目 錄前 言 1第一章 中國家電行業(yè)的概述 2 中國家電市場概述 2 中國家電行業(yè)的發(fā)展歷程 3 6第二章 中國家電行業(yè)市場競爭的波特五力分析 8 8 8 9 9 10第三章 我國家電行業(yè)市場競爭存在的問題及分析 11 惡性價格之戰(zhàn)成
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