【正文】 ...............................................................................7 經(jīng)營(yíng)戰(zhàn)略的概念及意義 .................................................................................................................7 國(guó)際企業(yè)經(jīng)營(yíng)戰(zhàn)略的發(fā)展 ............................................................................................................7 對(duì)我國(guó)企業(yè)經(jīng)營(yíng)戰(zhàn)略管理的啟示 ................................................................................................8 我國(guó)中小企業(yè)的經(jīng)營(yíng)特點(diǎn)及模式 .........................................................................................................9 我國(guó)中小企業(yè)的經(jīng)營(yíng)特點(diǎn) .............................................................................................................9 我國(guó)中小企業(yè)的經(jīng)營(yíng)模式 ..........................................................................................................10第四章 中小企業(yè)市場(chǎng)營(yíng)銷管理 ...................................................................................................................11 市場(chǎng)營(yíng)銷管銷管理與策略選擇 ...........................................................................................................11 市場(chǎng)營(yíng)銷中的品牌建設(shè) .......................................................................................................................11 中小企業(yè)營(yíng)銷發(fā)展趨勢(shì) .......................................................................................................................12第五章 我國(guó)中小企業(yè)的發(fā)展方向及戰(zhàn)略 ...................................................................................................15 我國(guó)中小企業(yè)的發(fā)展方向 ...................................................................................................................152 / 43 我國(guó)中小企業(yè)的經(jīng)營(yíng)戰(zhàn)略 ...................................................................................................................15 我國(guó)中小企業(yè)產(chǎn)業(yè)集群發(fā)展的對(duì)策 ...................................................................................................17第六章 案例分析 .........................................................................................................................................19 案例背景 ..............................................................................................................................................19 A 企業(yè)簡(jiǎn)介 ....................................................................................................................................19 A 企業(yè)經(jīng)營(yíng)現(xiàn)狀 ............................................................................................................................19 A 企業(yè)的經(jīng)營(yíng)管理 ...............................................................................................................................21 A 企業(yè)的經(jīng)營(yíng)戰(zhàn)略 ........................................................................................................................21 A 企業(yè)的市場(chǎng)營(yíng)銷管理 ................................................................................................................23第七章 結(jié) 論 .............................................................................................................................................26參考文獻(xiàn) .........................................................................................................................................................27致 謝 .............................................................................................................................................................291 / 43第一章 緒論 研究的意義中小企業(yè)在我國(guó)國(guó)民經(jīng)濟(jì)發(fā)展中具有十分重要的地位。 socialist economic development has a very special status of economic power. Along with the global economy development, the further developing of the market petition, the development of small and mediumsized enterprises facing unprecedented difficulties. But for the medium and small enterprises in China speaking, this is a perfect opportunity, which is beneficial to the development of learning the advanced technology of developed countries and improves our management level, and constantly improves the quality of enterprise, increase petition ability. Small and mediumsized enterprises to promote economic and social development, prosperity and social market economy, the effect is very important to the national economy play a vital role. So how to correct understanding of the development of small and mediumsized enterprises, and the problems in the light of these problems, proposes the solution plan, understand the operational characteristics of small and mediumsized enterprises, the development of small and medium enterprises, and even the entire healthy development of the national economy there is of great significance.This article from the internal and external environment of small businesses face analyze its development there is some problems which, and bined with actual situation in China discussed. And bined with typical cases, and analyze the development of the enterprise and business features. Small and mediumsized enterprises is the important part of the national economy, it has its own unique. Finally put forward to solve problems, summarizes operation strategy, so as to promote the development of small and mediumsized enterprises in China.Keywords: small and mediumsized enterprises。關(guān)鍵詞：中小企業(yè)；發(fā)展現(xiàn)狀；經(jīng)營(yíng)管理9 / 43ABSTRACTThe rapid development of small and mediumsized enterprises has bee China39。本文從中小企業(yè)所面臨的內(nèi)外環(huán)境分析其發(fā)展中都存在哪些些問題,并結(jié)合我國(guó)國(guó)情展開論述。中小企業(yè)對(duì)促進(jìn)經(jīng)濟(jì)和社會(huì)的發(fā)展，繁榮社會(huì)市場(chǎng)經(jīng)濟(jì)作用非常重大，對(duì)國(guó)民經(jīng)濟(jì)中有著舉足輕重的地位。隨著全球經(jīng)濟(jì)的發(fā)展，市場(chǎng)競(jìng)爭(zhēng)的進(jìn)一步加劇，使中小企業(yè)的發(fā)展面臨著前所未有的困難。（2）案例分析法 ，通過對(duì)典型案例的分析，了解我國(guó)中小企業(yè)的發(fā)展及經(jīng)營(yíng)特點(diǎn)。（4）我國(guó)中小企業(yè)的經(jīng)營(yíng)特點(diǎn)。（2）我國(guó)中小企業(yè)的產(chǎn)生和發(fā)展。本文從中小企業(yè)在其發(fā)展過程中所存在的問題，現(xiàn)狀進(jìn)行深入分析和研究，從而提出適合我國(guó)中小企業(yè)的發(fā)展方向、經(jīng)營(yíng)戰(zhàn)略，促進(jìn)我國(guó)中小企業(yè)的發(fā)展。但是我國(guó)中小企業(yè)發(fā)展面臨著資金短缺、融資渠道少、管理不善、競(jìng)爭(zhēng)實(shí)力差，能力弱、以及企業(yè)的素質(zhì)較低等一系列的問題。德國(guó)、日本等國(guó)家實(shí)行鼓勵(lì)、扶持中小企業(yè)政策形成了一種協(xié)調(diào)和諧的關(guān)系。對(duì)我國(guó)中小企業(yè)發(fā)展所存在的問題及經(jīng)營(yíng)戰(zhàn)略的研究，可以更好的促進(jìn)我國(guó)中小企業(yè)健康、有序、穩(wěn)定的發(fā)展。它是我國(guó)經(jīng)濟(jì)新的增長(zhǎng)點(diǎn)；是增加就業(yè)的基本場(chǎng)所；活躍市場(chǎng)的主力軍；產(chǎn)品出口的重要力量；是支援農(nóng)業(yè)和增加縣域財(cái)政的重要財(cái)源。4 / 43附：設(shè)計(jì)進(jìn)度計(jì)劃表序號(hào) 起止日期 計(jì)劃完成內(nèi)容實(shí)際完成情況檢查日期檢查人簽名1 ~ 收集資料，研究分 析2 ~ 確定選題，開題報(bào) 告3 ~ 擬定論文提綱，提 綱的修改4 ~ 撰寫論文5 ~ 論文的修改和整理6 ~ 論文答辯，裝訂成 冊(cè)785 / 43指導(dǎo)教師批準(zhǔn)，并簽名： 年 月 日天津