【正文】 rward some maneuverable ments and Suggestions.This topic into five parts to every part, of concrete research content as follows:The first part is preface, illustrate the subject research background and research methods at home and abroad were summarized, and the general situation of the study of scope economy and cross media management concept definition.The second part three content plate, the first to media products by plates of their own features and production, management, and points out that the analysis of characteristics of the interpretation of media industry exists typical economies of scope. The second content plate, through the media industry and market development outlook and the prospect of petition situation YuGuoMing etc prehensive analysis of scholars that media petition tendency view by scale economy towards scope economy. The third plate, through to the cross media management and scope economy of the relevance of demonstration, analysis and explanation across media management, and points out that the economic benefit is to realize the demands of media range effective ways.The third part of the industry value chain from the first building and operation, we introduce contemporary the first financial management and operation, show its business range of prehensive and operational flow of delicate. Secondly, according to the factors of production sharing and products for multiple types to enterprise longterm production cost down an average of the scope economy principle read the first financial cross media management mode, points out that the first financial medium cross media management achieved spread elements, information content and brand resources sharing, construct a range of prehensive and efficient operation industry value chain, so as to ensure its entire enterprise huge scope economy benefit achieved.The fourth section describes the Chinese media and the present situation of across media management history, bining with the current analysis our political, economic and cultural characteristics or negative factors leading to the media industry in cross media business scope economic demands on the realization of the link obstacles and in the light of these obstacles solutions.IVThe fifth part is the epilogue parts. This topic research do ending sex summary, and the author in the task of subsequent sex research with expectations.Key words: Scope economy Media Crossmedia management CBN V目 錄摘 要 ...................................................................................................................................IAbstract..........................................................................................................................III第1章 引言 .......................................................................................................................1 選題背景 ..................................................................................................................1 跨媒介經(jīng)營研究綜述 ..............................................................................................2 跨媒介經(jīng)營概念的界定 ...................................................................................2 我國跨媒介經(jīng)營研究綜述 ...............................................................................4 媒介范圍經(jīng)濟研究綜述 ..........................................................................................5 范圍經(jīng)濟概念的界定 .......................................................................................5 ............................................................................7“第一財經(jīng) ”跨媒介經(jīng)營 研究綜述 .....................................................................8 本課題的研究方法與研究意義 ..............................................................................9 本課題的研究方法 ...........................................................................................9 本課題的研究意義 ...........................................................................................9第2章 傳媒跨媒介經(jīng)營與范圍經(jīng)濟 ..............................................................................11 解讀傳媒產(chǎn)業(yè)的范圍經(jīng)濟效應(yīng) ............................................................................11 范圍經(jīng)濟—— 傳媒競爭新趨勢 ............................................................................13 跨媒介經(jīng)營—— 傳媒范圍經(jīng)濟效益最大化的有效途徑 ....................................14第3章 范圍經(jīng)濟視角下“第一財經(jīng)”跨媒介經(jīng)營分析 ..................................................1高效的信息共享平臺是范圍經(jīng)濟的硬件保證 ..........................................18 .....................................20 .............................21第4章 我國傳媒跨媒介經(jīng)營范圍經(jīng)濟實現(xiàn)障礙分析與優(yōu)化 .....................................24 我國傳媒傳跨媒介經(jīng)營的歷史沿革及現(xiàn)狀 ........................................................24 我國傳媒跨媒介經(jīng)營范圍經(jīng)濟訴求障礙分析 ....................................................26 我國傳媒跨媒介經(jīng)營范圍經(jīng)濟效益實現(xiàn)的優(yōu)化 ................................................28第5章 結(jié) 語 .....................................................................................................................30VI參考文獻(xiàn) .........................................................................................................................31致 謝 ................................................................................................................................35攻讀碩士學(xué)位期間 科研成果 .........................................................................................36陜西師范大學(xué)碩士學(xué)位論文0第1章 引言 選題背景隨著傳媒市場的進一步發(fā)育成熟，競爭者的參與者越來越多，市場中沒有被涉足的真空地帶越來越少，逐 漸的就會出現(xiàn)“零和博弈 ”的現(xiàn)象，這種現(xiàn)象主要表現(xiàn)為傳媒市場的“ 絕對飽和” ，即在傳媒業(yè)業(yè)已形成的有機競爭市場中，任何市場一個參與者在經(jīng)營業(yè)務(wù)的數(shù)量、規(guī) 模上的擴張，都 絕對地意味著其他相關(guān)方市場份額的減少。對本課題的研究做收尾性的總結(jié)，及筆者對這一課題的后續(xù)性研究抱有的期望。第四部分介紹我國傳媒跨媒介經(jīng)營的現(xiàn)狀和歷史沿革，結(jié)合現(xiàn)狀分析我國政治、經(jīng)濟 、文化方面的特性或消極因素 導(dǎo)致傳媒產(chǎn)業(yè) 在跨媒介經(jīng)營范圍經(jīng)濟訴求的實現(xiàn)環(huán)節(jié)上存在的障礙，并 針對這些障礙提出解決建議。第三部分首先從產(chǎn)業(yè)價值鏈的構(gòu)筑和運作出發(fā)，介紹當(dāng)下的“ 第一財經(jīng)”經(jīng)營和運作情況，展現(xiàn)其經(jīng)營范 圍的全面和運作流程的精致。第二個內(nèi)容板塊，通過對傳媒產(chǎn)業(yè)和市場發(fā)展的前景的展望和競爭形勢的分析綜合喻國明等學(xué)者的觀點得出傳媒競爭的趨勢是由規(guī)模經(jīng)濟走向范圍經(jīng)濟。本課題擬劃分五個部分，每一部分的具體研究內(nèi)容如下：第一部分為引言，闡述該課題的研究背景和研究方法，綜述國內(nèi)外范圍經(jīng)濟的研究概況及我國傳媒跨媒介經(jīng)營研究現(xiàn)狀。那么如何結(jié)合我國的具體國情，以新興