【正文】 tails of the goods or trade terms. It can be made either by the importer or the exporter.4. Acceptance: Acceptance is a statement made by other conduct of the offerees indicating unconditional consent to an offer.5. Shipping agent: Shipping agent(船代）is a ship owner39。 。 。 。 , foreign/overseas。 the favorable effects of international petition on domestic economic efficiency。t give it to others or kill it because it39。 完美WORD格式資料 Unit 1 A brief introduction to international tradeKeyI. Answer my questions1. International trade is business whose activities involve the crossing of national borders. It includes not only international trade and foreign manufacturing but also enpasses the growing services industry in areas such as transportation, tourism, banking, advertising, construction, retailing, wholesaling, and mass munications. It includes all business transactions that involve two or more countries. Such business relationship may be private or governmental.2. Sales expansion, resource acquisition and diversification of sales and supplies.3. To gain profit.4. To seej out foreign markets and procurement.5. There are four major forms which are the following: Merchandise exports and Imports, Service Exports and Imports, Investment and Multinational Enterprise. 6. It is the account which is a summary statement of the flow of all international economic and financial transactions between one nation ( United States ) and the rest of the world over some period of time, usually one year. 7. Merchandise Exporting and Importing. 8. Yes. There are great differences between them. 1) direct investment takes place when control follows the investment. It usually means high mitment of capital, personnel, and technology abroad. It aims at gaining of foreign resources and foreign markets. Direct investment may often get higher foreign sales than exporting. And sometimes it involves two or more parties. 2) While portfolio investments are not under control. And they are used primarily for financial purposes. Treasures of panies, for example, routinely more funds from one country to another to get a higher yield on short term investments. 9. MNE is the abbreviation of the multinational enterprise. Its synonyms are NNC (the multinational corporation) and TNC (transnational corporation). 10. Examples are travel, transport, fee, royalties, dividends and interest. 11. The choice of forms is influenced by the objective being pursued and the environments in which the pany must operate. 12. It is limited by the number of people interested in a firm’s products and services and by customers’ capacity to make purchase. 13. This is because at an early stage of international involvement these operations usually take the least mitment and least risk of a firm’s resources. 14. Royalties means the payment for use of assets from abroad, such as for trademarks patens, copyrights, or other expertise under contract known as licencing are also paid franchising. 15. It is a way of doing business in which one party (the franchiser) the use of a trademark that is an essential asset for the franchisers’ business.II Match each one on the left with its correct meaning on the right1. J III Translate the following terms and phrases into Chinese1 購買力 11經(jīng)濟復(fù)蘇；恢復(fù)2潛在銷售量 12 經(jīng)濟衰退3加價，漲價 13間接投資4國內(nèi)市場 14有形貨物5制成品 15有形進出口6邊際利潤 16收入及支出；歲入及歲出7市場占有率 17超額能力8貿(mào)易歧視 18貿(mào)易中間人（商）；經(jīng)紀人9時機選擇 19全部包建的工程承包方式10經(jīng)銷周期 20許可證協(xié)定IV Case Study 1 [Answer]：Batteries called white elephant exported from China were very popular in Southeast Asia, because white elephant was a lucky thing in Southeast Asia, but no one was interested in it in the market of Europe and the United States. The boss of the pany was very strange that the quality of the battery or the price of reasons, so he asked his staff to investigate. Finally he found that is the brand white elephant to be blame. The brand39。s name translated into English was white elephant which meant something were no use but cumbersome in Western countries. It was really a bad translation from culture information perspective. The meaning derived from a legend. According to the legend, there was a king who hated a minister, so he gave a white elephant to the minister for punishment. The minister has to take care of the white elephant, he couldn39。s the king gave it to him. However, the appetite of the white elephant was so great, and the minister became poorer. So it showed people in western countries would not buy the battery for the consumers have no willing to buy something useless but cumbersome.V. Open the following into English1. Trade is often the ‘engine’ of growth. However oversimplified this metaphor may be, it does serve to underline the importance of foreign trade in the process of growth. A healthy expansion of exports may not always be sufficient condition for rapid and sustained growth, but a strong positive association between the two is clearly undeniable. Trade expansion contributes to economic growth in many ways. Among them are the benefits of specialization。 the increased capacity to pay for the imports required in development and more generally the stimulus to investment.2. International trade is the exchange of goods and services produced in one country for goods and services produced in another country. In addition to visible trade, which involves the import and export of goods and merchandise, there is also invisible trade, which involves the exchange of services between nations. Nations such as Greece and Norway have large maritime fleets and provide transportation service. This is a kind of invisible trade. Invisible trade can be as important to some nations as the export of raw materials or modities is to others. In both