談綠色廣告的發(fā)展前景之我見-展示頁
2025-07-02 03:13本頁面
【正文】 vertising is an important research area. From green advertising research has resulted in debate and reflection, is legal, macroscopical policy and microcosmic economy activity is being increasingly obvious effect. The pollution of the environment, energy and food crisis, greenhouse gas effect in twentyfirst Century is still plagued the human survival and the development question of paramount importance. Green advertising in the reality of the development status and characteristics are the starting point of academic study, and green in the domestic advertising research, this part is still in the blank. In this paper, the meaning of green advertising production and the development, causes, characteristics, problems and practical application aspects, to study the green advertisement development prospect.Key words：Green ad environmental、green wash、humanistic spirit、Corporate image目錄綠色廣告的發(fā)展前景之我見綠色廣告是包含環(huán)保綠色議題或綠色主張的廣告。關鍵詞：綠色廣告 環(huán)保 漂綠 人文精神 企業(yè)形象 AbstractToday, we live in a society of the information explosion, highspeed flow of information, various media information to a siege. However, these information out to us from time to time, and have to undergo a rigorous screening, uneven, some good and some bad. Many Internet advertising to people39。綠色廣告在現(xiàn)實中的發(fā)展狀況和特點是對其進行學術研究的起點,而在國內綠色廣告的研究中,這一部分仍是空白。由綠色廣告研究所引發(fā)的爭論與思考,正在對法律、宏觀政策和微觀經濟活動產生日益明顯的影響。無論從經濟、社會可持續(xù)發(fā)展的大處著眼,還是從企業(yè)和消費者的自身利益來考慮,綠色廣告的發(fā)展都有其益處,因此深入了解此類廣告在我國的發(fā)展情況、為其發(fā)展提供助力有著較大的意義和參考價值。綠色廣告是包含環(huán)保綠色議題或綠色主張的廣告。其中對環(huán)境的破壞尤為嚴重，于是，不少企業(yè)為了體現(xiàn)自己的社會責任,在廣告中采取環(huán)保訴求,試圖告訴消費者他的產品在生產和消費的過程中對于環(huán)境是很友好的。綠色廣告的發(fā)展前景之我見課程名稱： 廣告戰(zhàn)略班級 學號： 廣告班學生姓名： 青衣摘要今天，人們生活在一個到處充斥著廣告信息的社會里，信息高速流通，各種媒體的大量信息包圍而來。但是，這些信息鋪天蓋地的向我們而來的時候，并沒有經過嚴格篩選，良莠不齊，不少惡俗廣告給人們的生產生活造成了一定程度的影響。也正因如此，大量的綠色廣告產生了。在環(huán)境保護的綠色潮流中,越來越多的企業(yè)開始使用綠色廣告來推廣綠色產品、改善企業(yè)在消費者心目中的環(huán)保定位,這些廣告在強調產品和企業(yè)環(huán)境保護特性的同時,還傳播著綠色消費和環(huán)保的觀念。綠色廣告是市場營銷學和廣告學研究的一個重要領域。環(huán)境污染、能源和糧食危機、溫室氣體效應等仍然是21世紀困擾人類生存與發(fā)展的頭等重要的問題。本文從綠色廣告的含義、產生和發(fā)展，產生的原因、特點、存在問題和實際運用等方面出發(fā)，研究了綠色廣告的發(fā)展前景。s production and life caused a certain degree of influence. The damage to the environment is very severe, therefore, many enterprises in order to reflect their social responsibility, in the advertisement take environmental demands, tried to show that his products in the production and consumption of the process to th
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