【正文】 ................5 你是專賣店店長(zhǎng) ..........................................................5 店長(zhǎng)應(yīng)該具備的條件 ....................................................5第 3 章 店長(zhǎng)崗位描述 ..........................................................7第 4 章 店長(zhǎng)工作內(nèi)容 ..........................................................8 事務(wù)管理 ................................................................8 營(yíng)業(yè)前 ................................................................8 營(yíng)業(yè)中 ................................................................8 結(jié)束營(yíng)業(yè) ..............................................................9 銷售管理 ................................................................9 銷售計(jì)劃的含義 ........................................................9 擬定銷售計(jì)劃時(shí)的應(yīng)注意事項(xiàng) ...........................................10 銷售計(jì)劃的實(shí)施與管理 .................................................10 店員管理 ...............................................................10 倉(cāng)庫(kù)管理 ...............................................................11 物流 .................................................................11 衡量標(biāo)準(zhǔn) .............................................................11 貨架排列合理化 .......................................................11 貨品排列有序化 .......................................................11 資訊管理 ...............................................................12 信息資料的收集整理 ...................................................12 信息資料的統(tǒng)計(jì)、查詢和分析 ...........................................12 每天必讀報(bào)表 .........................................................12第 5 章 店長(zhǎng)具體工作事項(xiàng) .....................................................14 短會(huì) ...................................................................14 開 B 目的: ............................................................14 開 B 重要性: ..........................................................14 開 B 內(nèi)容： ...........................................................143 / 57 商品知識(shí) ...............................................................15 商品庫(kù)存 .............................................................15 店員分工及排班 .........................................................16 店員培訓(xùn) .............................................................16 店員評(píng)估 .............................................................18 店員獎(jiǎng)罰 .............................................................19 班表編制 .............................................................20 視覺(jué)形象 ...............................................................21 POP 形象布局 .........................................................21 店內(nèi)衛(wèi)生 .............................................................23 店內(nèi)設(shè)備 .............................................................24 店面安全 .............................................................24 商業(yè)報(bào)表 ...............................................................24 報(bào)表編制的要求 .......................................................24 銷售日?qǐng)?bào)表編寫要點(diǎn) ...................................................25 調(diào)撥單的使用要點(diǎn) .....................................................25 銷售時(shí)間報(bào)表（附后） .................................................26 銷售日?qǐng)?bào)表（附后） ...................................................26 銷售周報(bào)分析表（附后） ...............................................26 銷售月報(bào)表（附后） ...................................................26 庫(kù)存月報(bào)表（附后） ...................................................26 損益表（附后） .......................................................26 獎(jiǎng)懲記錄表（附后） ..................................................26 補(bǔ)貨明細(xì)單（附后） ..................................................26 退貨明細(xì)單（附后） ..................................................26 盤存調(diào)整表（附后） ..................................................26 有序化的貨品處理 .......................................................26 收貨步驟 .............................................................26 轉(zhuǎn)貨/出貨步驟 ........................................................27 盤點(diǎn)步驟 .............................................................284 / 57 次貨 .................................................................29 復(fù)查表 ...............................................................30 推廣 ...................................................................30 推廣的種類 ...........................................................30 推廣期間注意事項(xiàng) .....................................................31 推廣后 ...............................................................31 客戶管理 ...............................................................32 客戶分類及服務(wù)（見(jiàn)服務(wù)手冊(cè)） .........................................32 客戶流量及成交率 ......................................................32 客戶資料（客戶注冊(cè)表） ...............................................33 經(jīng)營(yíng)業(yè)績(jī) ...............................................................33 銷售平衡及分析 .......................................................33 日工作計(jì)劃單 .........................................................34第 6 章 專賣店財(cái)務(wù)管理 .......................................................35 財(cái)務(wù)制度（資金，費(fèi)用，票據(jù)） ...........................................35 會(huì)計(jì)流程 ...............................................................35 投資決策 .............................................................35 進(jìn)貨流程 .............................................................36 銷售流程 .............................................................36 銷售流程 .............................................................38　第 7 章 投訴及偷竊應(yīng)對(duì) .......................................................42 投訴應(yīng)對(duì) ...............................................................42 偷竊應(yīng)對(duì) ...............................................................42　第 8 章 市場(chǎng)調(diào)查 .............................................................43 店長(zhǎng)必須做市場(chǎng)調(diào)查 .....................................................43 市場(chǎng)調(diào)查包括內(nèi)容 .......................................................43　第 9 章 個(gè)案分析 .............................................................44 以壓力促銷售 ...........................................................44 展示焦點(diǎn) 突出亮點(diǎn) 增加賣點(diǎn) ....