我國團購網(wǎng)站存在的問題及對策分析研究畢業(yè)論文-展示頁
2025-07-01 21:30本頁面
【正文】 價格購買目標(biāo)商品的購物行為。近年來，團購網(wǎng)站的不斷涌現(xiàn)引發(fā)了人們對網(wǎng)絡(luò)團購的關(guān)注和討論，本文針對我國團購網(wǎng)站存在的各種現(xiàn)象做出分析，主要探討了目前新形勢下團購網(wǎng)站中存在的問題及其對策，指出國內(nèi)團購網(wǎng)站應(yīng)該探索出一條理性的盈利方式，建立良好的誠信機制和后臺服務(wù)體系，不斷創(chuàng)新，不斷滿足本土的需要以求得發(fā)展。同時，信息技術(shù)的發(fā)展與普及使得人們可以將大規(guī)模的分散在不同角落、互不相識的消費者集中起來進行消費。 Problems。本文分析了我國團購網(wǎng)站存在的各種現(xiàn)象，主要探討了目前新形勢下團購網(wǎng)站中存在的問題及其對策，指出國內(nèi)團購網(wǎng)站應(yīng)該探索出一條理性的盈利方式，建立良好的誠信機制和后臺服務(wù)體系，不斷創(chuàng)新，不斷滿足本土需要以求得發(fā)展。畢 業(yè) 論 文（設(shè) 計）題 目 我國團購網(wǎng)站存在的問題及對策分析 內(nèi) 容 摘 要基于美國團購網(wǎng)站的成功，國內(nèi)的團購網(wǎng)站更是如雨后春筍般地展開了“百團大戰(zhàn)”，甚至“千團大戰(zhàn)”。奇怪的是，就在幾乎所有中國團購網(wǎng)站都將Groupon視為樣板，無論商業(yè)模式、頁面設(shè)置、銷售內(nèi)容全部一一拷貝到位后，我們卻發(fā)現(xiàn)，現(xiàn)在的團購網(wǎng)站之于我們的意義已不再是單純的打折購物地帶，它帶給大家的還有越來越多的猜測與困惑，以至于團購網(wǎng)站的發(fā)展面臨洗牌。關(guān) 鍵 詞團購網(wǎng)站；現(xiàn)狀；存在的問題；對策分析 The problems and development proposals of groupbuying websites in our countryAbstractBased on the success of the buying method in website, domestic buying sites was developed as “The Competition of Hundred Regiments”, and even “The Competition of Thousand Regiments”. The strange thing is, after we regardless Groupon as a model to copy in business model, page setup and the contents of the sales, we find that the meaning of groupbuying websites is no longer a simple shopping strip, it brings us more and more speculation and confusion, so that the websites have to face the development of shuffling. This article analyzes the various phenomene of groupbuying websites in our countury, and discusses the existing problems and countermeasures currently, also posed that we should be explpred to be a service system, continue to innovate, continue to meet the domestic demand in order to a development.Key wordsGroupbuying websites。 Countermeasures.目 錄一、引言..................................................4二、團購及團購網(wǎng)站........................................4（一）團購及網(wǎng)絡(luò)團購....................................4（二）團購網(wǎng)站及其盈利方式..............................4（三）我國團購網(wǎng)站的發(fā)展歷程及現(xiàn)狀......................5三、目前我國團購網(wǎng)站存在的問題及原因分析........
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