市場(chǎng)營(yíng)銷(xiāo)畢業(yè)論文王府井百貨促銷(xiāo)策略分析-展示頁(yè)
2025-07-01 15:29本頁(yè)面
【正文】 .........................2電商時(shí)代傳統(tǒng)百貨業(yè)的應(yīng)對(duì)策略 ....................................................................................................3電商時(shí)代傳統(tǒng)百貨業(yè)的困難處境 ................................................................................................3王府井百貨試水電商 ....................................................................................................................3王府井百貨線上商城正式建立 ....................................................................................................4王府井商城發(fā)展陷入困境 ............................................................................................................5王府井商城促銷(xiāo)策略分析 ................................................................................................................5促銷(xiāo)種類(lèi) ........................................................................................................................................5品牌促銷(xiāo) ....................................................................................................................................5品類(lèi)促銷(xiāo) ....................................................................................................................................7主題促銷(xiāo) ....................................................................................................................................7活動(dòng)促銷(xiāo) ....................................................................................................................................8聯(lián)合促銷(xiāo) ....................................................................................................................................8促銷(xiāo)顯示區(qū)域 ................................................................................................................................8首頁(yè)：促銷(xiāo)信息占據(jù)首頁(yè)總信息量的 60%以上 ...................................................................9各單元類(lèi)目：主頁(yè)廣播圖促銷(xiāo)、限時(shí)特賣(mài)專區(qū)、每個(gè)細(xì)化類(lèi)目中的促銷(xiāo)信息 ................9奧萊專區(qū) ....................................................................................................................................9斷碼特惠 ....................................................................................................................................9促銷(xiāo)方式 ......................................................................................................................................10折扣 ..........................................................................................................................................10滿贈(zèng) ..........................................................................................................................................10滿減 ..........................................................................................................................................10一口價(jià) ......................................................................................................................................11從梅西百貨看王府井商城促銷(xiāo)策略發(fā)展方向 ..............................................................................11王府井商城促銷(xiāo)病癥 ..................................................................................................................11梅西百貨的節(jié)日 ..........................................................................................................................12梅西百貨的定位 ..........................................................................................................................12參考文獻(xiàn) ...................................................................................................................
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