【正文】 ..............................11 項(xiàng)目的威脅分析 .............................................11 項(xiàng)目的 SWOT 分析小結(jié) ........................................114 項(xiàng)目的定位分析 .................................................12 市場(chǎng)的細(xì)分 ....................................................12 目標(biāo)市場(chǎng)的定位 ................................................13 目標(biāo)客戶的定位 ................................................13 產(chǎn)品的定位 ....................................................13 主題定位 ...................................................14 形象定位 ...................................................14 功能定位 ...................................................14 檔次定位 ...................................................145 建設(shè)規(guī)模、產(chǎn)品設(shè)計(jì)方案 .......................................15 建設(shè)規(guī)模 ......................................................15 產(chǎn)品方案 ......................................................15 方案的設(shè)計(jì) .................................................15 戶型的選擇 .................................................156 項(xiàng)目的建設(shè)條件及方案 ..........................................16 建設(shè)的條件 ....................................................16 自然條件 ...................................................16 城市的基礎(chǔ)設(shè)施條件 .........................................16 周邊環(huán)境條件 ...............................................16 總體規(guī)劃布局 ..................................................17 建筑方案設(shè)計(jì) ..................................................17 戶型設(shè)計(jì)建議 ...............................................17 項(xiàng)目園林景觀建議 ...........................................18 項(xiàng)目的配套設(shè)施建議 .........................................18 項(xiàng)目的智能化系統(tǒng)建議 .......................................18 環(huán)境保護(hù) ......................................................18 節(jié)能節(jié)水措施 ..................................................18 節(jié)能措施 ...................................................18II / 52 節(jié)水措施 ...................................................18 環(huán)境影響評(píng)價(jià) ..................................................19 環(huán)境條件調(diào)查 ...............................................19 施工期環(huán)境影響分析 .........................................20 施工期環(huán)境影響分析 .........................................21 公眾參與 ...................................................22 安全消防分析與建議 ............................................22 安全措施方案 ...............................................22 消防設(shè)施 ...............................................227 項(xiàng)目的進(jìn)度安排 .................................................23 項(xiàng)目整體控制計(jì)劃 ..............................................238 投資估算與籌資安排 ............................................25 成本分析 ......................................................25 項(xiàng)目的籌資 ....................................................25 項(xiàng)目的自有資金情況 .........................................26 項(xiàng)目貸款資金 ...............................................269 財(cái)務(wù)分析及不確定性分析 .......................................26 財(cái)務(wù)分析 ......................................................26 經(jīng)營(yíng)方式的確定 .............................................26 項(xiàng)目預(yù)計(jì)收入的計(jì)算 .........................................26 利潤(rùn)的計(jì)算 .................................................26 經(jīng)濟(jì)效益評(píng)價(jià) ...............................................27 不確定性分析 ..................................................27 盈虧平衡分析 ...............................................28 敏感性分析 ................................................2810 風(fēng)險(xiǎn)分析及對(duì)策 ...............................................30 社會(huì)評(píng)價(jià) .....................................................30 項(xiàng)目對(duì)社會(huì)的影響 ..........................................30 項(xiàng)目對(duì)所在地的互適性分析 ..................................30 社會(huì)評(píng)價(jià)結(jié)論 ..............................................31 風(fēng)險(xiǎn)分析 .....................................................31 自然風(fēng)險(xiǎn) ..................................................32III / 52 政策風(fēng)險(xiǎn) ..................................................32 經(jīng)濟(jì)風(fēng)險(xiǎn) ..................................................32 技術(shù)風(fēng)險(xiǎn) ..................................................32 內(nèi)部決策和管理風(fēng)險(xiǎn) ........................................32 投資風(fēng)險(xiǎn)的控制 ...............................................3311 研究結(jié)論及建議 ...............................................33 推薦方案的總體描述 ...........................................33 推薦方案的優(yōu)缺點(diǎn)描述 .........................................34 優(yōu)點(diǎn) ......................................................34 缺點(diǎn) ......................................................34 結(jié)論及建議 ...................................................34 結(jié)論 ......................................................34 建議 ......................................................35附 錄 .............................................................36謝 辭 .............................................................45參考文獻(xiàn) .........................................................46 / 52摘 要本論文對(duì)房地產(chǎn)開發(fā)項(xiàng)目可行性研究分析進(jìn)行了探討性研究，并利用可行性研究點(diǎn)相關(guān)理論及方法對(duì)河南省駐馬店市房地產(chǎn)業(yè)點(diǎn)一個(gè)具體案例進(jìn)行了詳細(xì)的可行性分析。本文是一篇采用經(jīng)營(yíng)管理理論與房地產(chǎn)業(yè)點(diǎn)具體實(shí)踐相結(jié)合，解決房地產(chǎn)開發(fā)企業(yè)存在的實(shí)際問題，提供房地產(chǎn)開發(fā)項(xiàng)目可行性分析點(diǎn)參考性點(diǎn)論文，具有一定的代表性和現(xiàn)實(shí)意義。其次，介紹了房地產(chǎn)開發(fā)項(xiàng)目可行性分析的概念及作用，并給出了規(guī)范的可行性分析應(yīng)包括的步驟流程及可行性報(bào)告應(yīng)涵蓋的具體內(nèi)容。最后，得出了該項(xiàng)目可行性分析的結(jié)論，并對(duì)存在的問題提出了相關(guān)的建議。s feasibility of a nanyang real estate enterprise. It solves a real problem for an enterprise and provides a case in real estate feasibility analysis. The thesis is typical and ,the thesis introduces some theory basis about real estate project feasibility ,it introduces the concept and function of real estate project feasibility analyzing,and alsoprovides a perfect procedure and exact content of a feasibility analyzing report.. In the part of feasibility analyzing of the “zhidi home munity”real estate project,it analyzes thefeasibility of the wan zheng shi jia real estate project from three aspects including marketing feasibility, engineering and technology feasibility,economical feasibility,then makes a conclusion of feasibility analyzing of the wan zheng shi jia real estate project,together with some suggestion to the problem of real estate project.Key words: real estate；feasibility analysis；economic evaluation；risk；i