【正文】 .................................11 市場規(guī)模 .........................................................................................................11 市場結(jié)構(gòu) .........................................................................................................12 市場趨勢與機會 .............................................................................................12 行業(yè)政策 .........................................................................................................13 調(diào)查問卷分析 .................................................................................................13第四章、競爭分析 .........................................16 競爭影響力分析（波特五力模型分析） .....................................................16 SWOT 分析 .....................................................................................................20 競爭優(yōu)勢 .........................................................................................................21第五章、公司戰(zhàn)略 .........................................23 公司概述 .........................................................................................................23 發(fā)展戰(zhàn)略 .........................................................................................................23 整體戰(zhàn)略 .............................................................................................23 具體實踐 .............................................................................................24 發(fā)展規(guī)劃 .............................................................................................24 企業(yè)發(fā)展目標的實現(xiàn) .........................................................................27 計劃實施情況（營銷成果） ........................................................................28第六章、市場營銷 .........................................31 營銷計劃概述 .................................................................................................31 營銷策略 .........................................................................................................31 銷售渠道 .............................................................................................31 營銷模式 .............................................................................................323 / 81 網(wǎng)上平臺 .............................................................................................34 售后服務 .............................................................................................42 銷售隊伍情況及銷售福利分配政策 ............................................................43 銷售隊伍情況 .....................................................................................43 具體職責與福利分配 .........................................................................43 產(chǎn)品定價方案 .................................................................................................44 促銷和市場滲透 ............................................................................................45 宣傳策略 .............................................................................................45 具體宣傳模式 .....................................................................................45第七章 財務預測與分析 ....................................51 公司期初資本結(jié)構(gòu) ........................................................................................51 股東出資情況 ......................................................................................51 資產(chǎn)結(jié)構(gòu) ..............................................................................................51 相關(guān)財務數(shù)據(jù)設定 .........................................................................................52 資金來源與運用 .............................................................................................53 財務預測 .........................................................................................................54 基本財務目標 ......................................................................................54 投資收益預測 .....................................................................................55 預計財務報表 ......................................................................................57 財務分析 .........................................................................................................68第八章、投資收益與風險分析 ...............................69 投資凈現(xiàn)值 .....................................................................................................69 內(nèi)含報酬率 .....................................................................................................69 關(guān)鍵風險與問題及解決對策 .........................................................................69 行業(yè)風險 ..............................................................................................69 經(jīng)營風險 .............................................................................................70 市場風險 ..............................................................................................70 壓貨風險 ..............................................................................................71 風險投資與退出策略 .....................................................................................71 風險資本的退出 ..................................................................................71 撤出方式 ..............................................................................................71 撤出時間 ..............................................................................................72第九章、管理體系 .........................................73 組織特點 ........................................................................................................73 組織部門職責的簡要說明 ............................................................................74 人員計劃 ........................................................................................................74 團隊建設 .............................................................................................74 業(yè)績考評 .............................................................................................75 招聘計劃 ......................