【正文】 .................................................32（六）項目定位方案市場競爭分析 ...................................................................33（七）項目 SWOT 分析 .........................................................................................34第三部分 項目工程技術方案 ..................................................................................36一、概述 ..................................................................................................................36二、工程設計 ..........................................................................................................36（一）建筑設計 ...................................................................................................36（二）結構設計 ...................................................................................................37（三）無障礙設計 ...............................................................................................38三、公用工程 ..........................................................................................................38（一）給排水系統(tǒng) ...............................................................................................38（二）空調(diào)通風工程 ...........................................................................................41（三）強電工程 ...................................................................................................42（四）弱電和智能化設計工程 ...........................................................................43（五）防雷 ...........................................................................................................44（六）燃氣工程 ...................................................................................................45四、環(huán)境保護 ..........................................................................................................45（一）項目環(huán)境影響分析 ...................................................................................45（二）環(huán)境保護對策 ...........................................................................................46五、節(jié)能與節(jié)水 ......................................................................................................47（一）節(jié)能 ...........................................................................................................47（二）節(jié)水 ...........................................................................................................48六、勞動安全衛(wèi)生和消防 ......................................................................................49（一）安全與勞動保護 .......................................................................................49（二）勞動衛(wèi)生 ...................................................................................................49（三）安全保衛(wèi)及消防設施 ...............................................................................50 3七、項目招標組織 ..................................................................................................50（一）項目招標目的 ...........................................................................................50（二）招標原則及招投標方案 ...........................................................................50八、項目管理與建設進度計劃 ..............................................................................54第四部分 投資估算與融資方案 ................................................................................55一、投資估算 ..........................................................................................................55（一）投資估算相關說明 ...................................................................................55（二）分項成本估算 ...........................................................................................57二、融資方案 ..........................................................................................................57（一）項目融資主體 ...........................................................................................57（二）項目資金來源 ...........................................................................................57（三）融資方案分析 ...........................................................................................58第五部分 財務評價 ....................................................................................................58一、財務評價基礎數(shù)據(jù)與參數(shù)選取 ......................................................................58二、財務基本數(shù)據(jù)計算 ..........................................................................................58（一）銷售收入估算 ...........................................................................................58（二）租金收入估算 ...........................................................................................59（三）酒店收入估算 ...........................................................................................60（四）開發(fā)成本估算 ...........................................................................................60（五）運營費用 ...................................................................................................60（六）財務費用 ...................................................................................................60（七）修理費用 ...................................................................................................60（八）稅金的估算 ...............................................................................................61（九）利潤及利潤分配估算 ...............................................................................61三、財務評價 ..........................................................................................................61（一）靜態(tài)獲利分析 ...........................................................................................61（二）動態(tài)獲利分析 ...........................................................................................62（三）償債能力分析 ...........................................................................................63三、財務評價結論 ..................................................................................................64第六部分 不確定性分析 ..........................................................................................64 4第七部分 項目風險分析 ...........