【正文】 ..........2. 項(xiàng)目宗旨 ..........................................................................................................................3. 項(xiàng)目主要內(nèi)容 ..................................................................................................................3. 項(xiàng)目結(jié)構(gòu)體系 ..................................................................................................................6. 項(xiàng)目主題與口號(hào) ..............................................................................................................7. 項(xiàng)目實(shí)施意義 ..................................................................................................................8二. 項(xiàng)目基本原則 ........................................................................................................................9. 政府引導(dǎo)，企業(yè)運(yùn)作 ......................................................................................................9. 立足山西、服務(wù)全國、連接世界 ................................................................................10. 技術(shù)先進(jìn)，設(shè)施齊備 ....................................................................................................10. 服務(wù)功能完善 ................................................................................................................10. 標(biāo)準(zhǔn)化建設(shè) ....................................................................................................................10. 總體設(shè)計(jì)，分步實(shí)施 ....................................................................................................11. 實(shí)施與運(yùn)營一體化 ........................................................................................................11三. 項(xiàng)目戰(zhàn)略規(guī)劃 ......................................................................................................................12. 總體戰(zhàn)略設(shè)計(jì) ................................................................................................................12. 戰(zhàn)略模型 ...............................................................................................................12. 戰(zhàn)略核心 ...............................................................................................................13. 總體戰(zhàn)略設(shè)計(jì) .......................................................................................................14. 總體戰(zhàn)略內(nèi)容 .......................................................................................................15. 實(shí)施戰(zhàn)略 ........................................................................................................................16. 經(jīng)營戰(zhàn)略 ........................................................................................................................17. 發(fā)展戰(zhàn)略 ........................................................................................................................18四. 項(xiàng)目商務(wù)設(shè)計(jì) ......................................................................................................................20. 市場定位 ........................................................................................................................20. 商務(wù)模式 ........................................................................................................................22. 業(yè)務(wù)模型 ........................................................................................................................24. 業(yè)務(wù)流程 ........................................................................................................................25. 價(jià)值分析 ........................................................................................................................26. 核心競爭力 ....................................................................................................................28. 成功要素 ...............................................................................................................28ii / 55. 競爭優(yōu)勢 ...............................................................................................................29. 核心競爭力的形成 ...............................................................................................31. 風(fēng)險(xiǎn)防范 ........................................................................................................................31. 資金風(fēng)險(xiǎn)與防范 ...................................................................................................31. 規(guī)劃風(fēng)險(xiǎn)與防范 ...................................................................................................32. 技術(shù)風(fēng)險(xiǎn)與防范 ...................................................................................................32. 市場風(fēng)險(xiǎn)與防范 ...................................................................................................32. 競爭風(fēng)險(xiǎn)與防范 ...................................................................................................33五. 項(xiàng)目技術(shù)實(shí)現(xiàn) ......................................................................................................................34. 技術(shù)實(shí)現(xiàn)的基本原則 ....................................................................................................34. 系統(tǒng)的可管理性 ...................................................................................................34. 高度的安全可靠性 ...............................................................................................35. 高可用性 ...............................................................................................................35. 可擴(kuò)展性 ...............................................................................................................35. 可互聯(lián)性 ...............................................................................................................36. 信息表示的標(biāo)準(zhǔn)化 ...............................................................................................36. 中心平臺(tái)涉及的核心技術(shù) ............................................................................................36. EMarketPlace........................................................................................................36. CallCenter 呼叫中心 ............................................................................................37