【正文】 ..................................................................................................20 總體應(yīng)用目標(biāo) ............................................................................................................................................................20 醫(yī)藥行業(yè)基礎(chǔ)信息 ....................................................................................................................................................21 運營流程管理 ............................................................................................................................................................22 針對企業(yè)決策者的應(yīng)用 .........................................................................................................................................................................23 針對大區(qū)經(jīng)理、區(qū)域經(jīng)理的應(yīng)用 .........................................................................................................................................................24 針對醫(yī)藥代表的應(yīng)用 .............................................................................................................................................................................252 / 94 業(yè)務(wù)流程管理 ............................................................................................................................................................26 總體業(yè)務(wù)流程 .........................................................................................................................................................................................26 市場活動管理流程 .................................................................................................................................................................................26 推廣管理流程 .........................................................................................................................................................................................28 目標(biāo)銷售額制定、費用預(yù)算流程 .........................................................................................................................................................30 銷售信息的反饋與分析流程 .................................................................................................................................................................315. TURBOCRM 完整解決方案 .......................................................................................................................32 全面管理醫(yī)院信息 .....................................................................................................................................................33 醫(yī)生管理 .....................................................................................................................................................................35 醫(yī)院的聚類管理 .........................................................................................................................................................36 推廣活動與拜訪計劃管理 ........................................................................................................................................37 銷售流向數(shù)據(jù)采集與匯總 .........................................................................................................................................40 臨床反饋管理（沒有則刪除這一項） .....................................................................................................................41 移動終端的數(shù)據(jù)采集 ................................................................................................................................................44 競爭管理 .....................................................................................................................................................................44 銷售計劃管理 .............................................................................................................................................................45 商務(wù)進(jìn)銷存管理（沒有則刪掉這一項） ..............................................................................................................47 知識庫管理 ..............................................................................................................................................................50 醫(yī)院、醫(yī)生關(guān)懷管理 ..............................................................................................................................................50 工作協(xié)同管理 ..........................................................................................................................................................51 醫(yī)院、醫(yī)生價值分析 ..............................................................................................................................................52 員工管理 ..................................................................................................................................................................53 業(yè)務(wù)決策與量化評估 ..............................................................................................................................................55 TurboCRM 模塊決策分析 ...................................................................................................................................................................56 TurboDSS 模塊多維分析 ....................................................................................................................................................................60 操作層分析支持 ...................................................................................................................................................................................62 問卷調(diào)查 ...............................................................................................................................................................................................636. TURBOCRM 技術(shù)架構(gòu)及標(biāo)準(zhǔn) ...................................................................................................................66 TURBOCRM 總體架構(gòu) .......................................................................................................